Improvely Review

Improvely Review
4.5
4.5 of 5 stars 1 review
  • Pricing
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  • Features
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Pros

  • Simple and easy to use
  • No installation required
  • Clear dashboard
  • Comprehensive marketing analytics data
  • Real-time info
  • Click fraud detection
  • Visitors’ profiles created and tracked
  • Insights are easy to gain
  • Wide range of extremely detailed reports
  • Conversion improvements are real
  • A/B testing
  • Custom Funnel Reports

Cons

  • No live customer support
  • Lack of videos and webinars
  • Drab UI
  • Slightly expensive
  • No free version
  • No overlays, scroll maps or heat maps

ABOUT

Computer scientist Dan Grossman founded Improvely in 2012. Very little has been collated about the man or what motivated him to form this marketing analytics platform. But, Dan comes across as a man born to forge his way ahead from the bits of information available. He started his first company, Awio Web Services, in 2004 while studying for a BS in Computer Science. His only two jobs were 6-month stints at Dupont and Microsoft, as a part of his co-op program. He went on to complete an MS in Computer Science too.

Running his own web services company gave him insights into how the internet works. That led him to build the site Website Goodies, which offers free open source tools for websites, like speed tests and more. Awio also runs W3Counter, which provides web stats, tools, and ready to use widgets – some free, some not.

Improvely appears to be a one-person company since the time it was founded, and must rate as among the most successful of this kind. In the eight years since, it has around 40,000 visitors a month, more than 6,000 clients, and boasts marquee users like UNICEF, Twitch, CAA, and resume.com.

Who Is Improvely For?

Improvely is for anyone who has a website and wants to market it better with link tracking. While its headline features are marketing analytics and click fraud monitoring, it is much more than that. The software helps you increase conversions by tracking, testing, and optimizing your online marketing campaigns. What’s more, it works everywhere your online ads are, be it Google Adwords, Bing, Facebook, Twitter, Taboola, AdRoll, etc.

This marketing tool delves deep into where your traffic comes from and how. It also automatically creates an activity profile for each of your visitors. As a result, you get to know your best customers better and understand where the ones that don’t convert are lost.

Further, you can analyze your data and view stats for specific periods, campaigns, or channels. To be able to see the costs, conversions, as well as conversion rates for each source of site visits, is undoubtedly very effective. What’s more, you’re alerted to click fraud instantly, as suspicious activity is continuously monitored.

What Improvely does not have is a free plan. Every plan comes with a free trial. You must enter your credit card details, and it becomes billable if you continue using it beyond the free period. The platform is ideal for online marketers as well as affiliate marketers with multiple channels of engagement.

PRICING

As mentioned, you can’t use Improvely for a reasonably long period and see if it’s the best fit for you. Instead, you can use it without paying for two weeks, and shift between plans in this phase. While all the four plans essentially allow you to do the same thing, the significant difference lies in tracking the number of unique visits, as well as the number of users who can use the tools. Also, the small and large agency plans allow sub-accounts, like say for a client to use. Lastly, the large agency plans allow for white labeling, and you can tweak the pricing based on your needs. Do note that there is no limit on the number of sites, channels, or campaigns you can track in any plan.

Plans

Freelancer

Startup

Small Agency

Large Agency

Price Per Month

$29

$79

$149

$299+

Visits Tracked Per Month

10,000

50,000

100,000

250,000+

Free Trial

14 days

14 days

14 days

14 days

Team Members

1

3

Unlimited

Unlimited

Conversion & Revenue Tracking

Yes

Yes

Yes

Yes

Click Fraud Monitoring

Yes

Yes

Yes

Yes

A/B Split Testing

Yes

Yes

Yes

Yes

Affiliate Marketing Tools

Yes

Yes

Yes

Yes

Sub-Accounts

Yes

Yes

White Label Reporting

Yes

 

FEATURES​

1. Conversion Tracking

Improvely’s conversion tracking tells you exactly how many have converted, how they did so, and what your ROI is. That’s for every channel and site you use. Helpfully, the information is available either at a higher level or in a detailed view. With the bird’s eye view, you can view the total traffic, as well as the visits generated by Ads, search, or organically. You can view all this information either on the dashboard or by clicking the View Report button.

The dashboard showcases your progress over time, displaying two sets of information simultaneously, one in bars and the other as a line. While the default view shows people visited versus conversions, you can choose to observe a wide range of other factors instead. Costs, CPC, revenue, profit, visits, and conversion rates are some of them.

View Report Button

By clicking the View Report button, you get a more detailed picture of the traffic and conversions. Data segregation is by traffic source, campaign run, the medium of that campaign, as well as content used. Even more detailed information can be viewed, like the site the traffic was referred from, the pages that generated revenue, and for search traffic, the keywords used. What’s more, you can learn about the regions the visits were from, and the visits/sales breakup by day and hour.

Such detailed information gives you a keen understanding of what’s working and what can improve. You know where the volumes come from as well as your top sources of profits. Eventually, it should help fine-tune your strategies so that you’re spending your time and money effectively.

Setting a goal

Conversions happen when a goal is reached. And as expected, a goal can vary. It could be the closing of a sale, subscribing to a newsletter, or filling a form. To set a goal in Improvely, you need to paste a specified conversion code (which includes a unique goal name and its associated revenue) onto the ‘thank you’ page that appears after the goal is achieved.

2. Custom Funnel Reports

The Conversion Funnels tab lets you observe the process of conversion more closely. You get to know how many people progressed from one step to the next. For example, if you’re running an online library, you could have two conversion flows. One is a subscription flow, and the other a book lending flow. The steps for the former are visiting the site, going to the subscription plans page, and buying a subscription. The book-lending process could be searching for a book, adding it to the cart, and paying for it. With Improvely’s unique funnel reports, you learn how many people got to each step and then moved to the next, both in volumes as well as percentages. This data can be observed by channel, ads content, device location, and so on.

You learn which processes are more efficient and make changes when you notice a low rate of progress from one step to another.

3. A/B Split Tests

Improvely’s built-in A/B split test helps you If you want to compare different landing pages to see which is more effective, or just observe the effect of a change on a page. You just have to choose this option after clicking on ‘Create New’ on the main menu. Then, you add in the links to be compared, even specifying the weightage you want to give each page. Also, you can quickly run a test every time you add a new link to be tracked.

4. Revenue Tracking

You can track your revenue easily by entering PPC and affiliate commission data via Excel files. You can import PPC data from your Google Adwords or Bing Ads account. Once you do this, costs and commissions are added each time a click is made. What’s more, revenues are also taken into account each time a goal is reached. As a result, you get access to real-time financial data like revenues, revenue per person, revenue per converted person, profits, and ROI.

5. Customer Profiles

A profile is created for every unique visitor. The details recorded include email, number of visits, time to conversion, number of conversions, and lifetime purchase value. What’s more, every single visit is logged. Information such as location, IP address, and referrer is now a part of your database. Also, if the person came in via an ad, its type, content, and campaign name are recorded. Having a more in-depth knowledge of your customers can help in multiple ways. You can reward your top patrons and give them more attention. On the other hand, you can run targeted ads for the consumer profile that generates the most revenues.

6. Real-time Spy

Real-time spy displays new events as they occur. It showcases sales, new visits, et al. It’s especially useful when you’re waiting to go to your manager the moment the target is achieved. Or, if you’re looking for feedback from a customer when his site experience is still fresh in his mind. Just imagine, wouldn’t it be quite impressive if you could tell your client what’s happening on his landing pages in real-time?.

7. Click Fraud

Click fraud can be a massive drain on your advertising budget, which is why Improvely not just detects it, but also helps you get your money back. Any suspicious activity, and you’re immediately notified by email. Typical red flags include excessive non-converting clicks from one geographical area or multiple clicks from one IP address. So the next time a fraudulent user clicks, they are taken to a warning page instead of the landing page. Besides, every suspicious activity is recorded, along with the time, location, and IP address. You can download this as a report and send it to the search engine or site your ad was on, to claim a refund. What’s more, you can then block those IP addresses from seeing your ads on Google or Bing in the future.

8. Affiliate Marketing – Conversion Tracking For Commissions

If you’re into affiliate advertising, either on your site or elsewhere, Improvely has the perfect solutions for you. It will track which of your ads, campaigns, or keywords are earning you money. To make it work, you need to click on Affiliate Outlink from the Create New menu option. Then you enter the URL the user should be directed to, the name of the affiliate network, and the link you want the user to see when they get onto your landing page or ad. Here, there’s the uber useful ‘enable link cloaking’ option. It prevents site visitors from seeing the destination URL. Besides, you can also hide your campaigns and keywords from affiliates, as well as the competition. The software hides the links as well as referees, so others cannot see where your promotions are running.

Of course, if your affiliate allows you to give users a conversion code, the sales will immediately register on your Improvely page the moment someone enters that code on the website to which you refer people. Also note that if you are advertising on another site, and redirecting anyone who clicks directly to the referral site, you need to add the URL as a New Tracking Link in the Create New menu. To make things easy, you can import affiliate commissions via an Excel CSV file.

The software works with any affiliate program that allows tracking pixels or sub-ID parameters. Some of such popular affiliate networks include Commission Junction, LinkShare, MaxBounty, ClickBank, and more.

9. Customized Reports

You can import all data as Excel CSV files. Further, you can pick and choose the data you want, which presents you with an endless array of possibilities. Just about every view in Improvely has that Export Excel CSV or Download button. You can pick and choose the fields as well as periods. You can also select the specific goal(s) you are referring to, or simply pick them all.

10. White Labeling

While Improvely’s Small Agency and Large Agency plans allow you to create sub-accounts for clients to log in to their accounts exclusively, the latter allows white labeling. It must add some swag to your step to let your clients monitor their campaigns in real-time, with your branding on the header. You can offer them logins, as well as custom, branded reports.

For more panache, Real-time Spy plays your client a chime every time a sale occurs.

INTEGRATIONS

Improvely has ready to use integrations with a handful of apps. If you need to link up with anything, not on the list, you can take advantage of their robust API to write some code to do the job.

The software connects seamlessly with:

  • WooCommerce
  • Shopify
  • Volusion
  • BigCommerce
  • MailChimp

More About Improvely

Setup And Ease Of Use

You can set up Improvely easily, and it’s over in a jiffy. Yet, it might scare those who look at a few lines of code the same way they’d look at a snake, wondering if it was poisonous.

Setup I

The first step is as easy as biting into a piece of cake. You enter the project name, the currency you’re dealing in, and choose whether you only want to track traffic from ads, or include all sources like search engines, organic visits, social media, etc. The second step deals with copying and pasting a few lines of code. First, you paste the website code on the landing page. Then you paste the conversion code onto the page that signifies a goal is reached – like a thank you page. The code is in HTML, and you can ask your developer to do it if you’re terrified. Alternatively, just open the page in an HTML editor and paste the code at the top, ahead of the </head> tag. Remember to change the ‘goal’, ‘revenue’, and ‘reference number’ to your needs when adding the conversion code.

Setup II

The final step is to click on the Create New menu option and choose Tracking Link. Here, you set up the link that you want the software to track. So you enter the landing page URL, the source of the click (for instance, Google search), and the medium (like PPC). Next, you also must specify the ad’s content to help you rate it later, as well as the cost involved. You can then pick the URL for Google AdWords, BingAds, Facebook, or ‘Everywhere Else.’ For example, if you’re placing your ad on LinkedIn, you choose the URL under Everywhere Else. This URL is to be placed in your ad.

Now that you’re setup is ver, you can choose from the menu options to see the traffic and conversions your ad is creating. Further use of the app is all about playing with the options to display the data to your liking. It’s child’s play, though he or she would find the UI too drab for their taste.

Device Compatibility

Improvely works on any device that can run a browser. There is no mobile app as of now, but you can access it from the web browser in your smartphone or tab.

Windows

Mac

Andriod

Yes

Yes

Yes

Customer Support

It must be difficult for a small business to manage top-notch customer support too. As you’d expect, the only way to raise a query is by raising a ticket to [email protected] Another option is to send a message via the website. But the fact is, that if Improvely has been so successful despite such archaic customer service, the software must have very few glitches, if at all.

Documentation

Even for such a light, simple, and easy-to-use software, the documentation is featherlight. It does cover the basics quite well, though. And new developments are announced via the blog.

Videos And Webinars

There are all of 4 videos on Improvely. And the company has created only one of them. Webinars are, therefore, out of the question!

Online Security And Privacy

As a service hosted on the cloud, Improvely follows all international standard privacy laws and regulations. They include the EU’s General Data Protection Regulation (GDPR) and the EU-US and the Swiss-US Privacy Shield Frameworks. These are the most stringent privacy standards, especially regarding data transfer across the Atlantic.

All your data is stored on reputed 3rd-party data servers. They are Amazon Webservices, Cloudflare, SendGrid, DigitalOcean, and Intercom. They follow the latest industry standards to protect your data, including 365x24x7 security, ample power backup, data encryption, and more. Also, the platform uses HTTPS for secure data transfer.

PROS AND CONS

PROS

  • Simple and easy to use
  • No installation required
  • Clear dashboard
  • Comprehensive marketing analytics data
  • Real-time info
  • Click fraud detection
  • Visitors’ profiles created and tracked
  • Insights are easy to gain
  • Wide range of extremely detailed reports
  • Conversion improvements are real
  • A/B testing
  • Custom Funnel Reports

CONS

  • No live customer support
  • Lack of videos and webinars
  • Drab UI
  • Slightly expensive
  • No free version
  • No overlays, scroll maps or heat maps

CONCLUSION

You’re probably wondering why anyone would pay to use Improvely when there’s the very free and data-rich Google Adwords available. Well, the former beats the latter hands down in data presentation and ease of use. If you’re a busy marketing manager juggling multiple sites and campaigns, Improvely tracks it all effortlessly. And that’s in real-time. It tells you at a glance how your ads are faring, where the volumes are, and when the ROI peaks.

The software covers all the marketing analytics you could use and presents the vital stats in a way that’s easy to decipher, quick to digest, and act on effortlessly. Stats like CPC, cost per acquisition, revenue per person, and revenue per converted person are examples. You even learn where your traffic is from, which device aids conversions, and which sites refer customers with the highest conversion rates. User profiles are also extremely handy. Besides, custom funnel reports let you know where you’re losing customers.

This product does have its drawbacks, though. Visually, it’s comparable to Google Analytics. But when you compare it to applications like Hubspot, Improvely looks a century older. Another area of improvement is customer service. Besides, features like user overlays. Scroll maps and heat maps would make Improvely the complete product. An unlimited free period with fewer features would also make it very popular.

So unless you’ve got all the time in the world to pull out your calculator and punch out a few insights, or look for them like a needle in a haystack, Improvely is the choice to make. Especially if you’re managing multiple campaigns or sites. Still, wondering whether to take the plunge? Checking out the live demo on improvely.com could just help you make the decision.

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