Linkio is an amalgamation of three modules. These modules work in sync to provide highly efficient SEO automation solutions. In this section, I’ll take a look at the three modules, the features within the three modules, and how they all come together to form a cohesive unit. Below are the three modules and all the features within the modules:
- Anchor text suggestions
- Anchor text profile planner
- Set anchor text percentages
- Anchor text categorizer
- Backlink crawler and validator
- Backlink index checker
- Team management tools
- Backlink monitoring
- Automatic backlink importing
- Check popular metrics automatically
- Monitor link changes
- View aggregate metrics
- Email reports of link changes
- Keyword rank tracker
- Daily ranking updates
- Track results from over 500 search engines
- Track desktop and mobile results
- Local rankings
- Page-level insights
- Visualize SEO processes
Anchor Text Suggestions
SEOs work best when the decisions are insight-driven and not based on mere guesses. This module helps you build effective link building campaigns for your website, powered by valuable insights.
Anchor Text Profile Planner
Anchor text is what you usually see when clicking a link. It is the word or phrase that is usually in blue and underlined, leading you to a new page on the same website or a new website altogether. This piece of text is crucial to improve your website’s SEO metrics. Linkio offers 13 different anchor text types that make up an ideal backlink profile. It also informs you precisely what anchor text to build and in what order. Complete with percentage values, it gives you a clear roadmap to create a rock-solid anchor text profile.
Set Anchor Text Percentages
Speaking of percentages, it is imperative to define an ideal anchor text percentage for which you are aiming. However, this process is not as straightforward as plugging in a bunch of values and hoping for the best. The ideal percentage will vary based on the keyword of your choosing.
Some keywords may need 30% of the backlinks to have a keyword-based anchor text, while others might need only 5%. You have a plethora of ways to arrive at the number for your use case. You can either use data from competitors’ metrics, set it according to your preferences, or use one of Linkio’s preset templates. The software then gives you a roadmap on how to hit your target.
Anchor Text Categorizer
As you feed backlink data either manually or by one of the channels, the software categorizes it into one of 13 categories. This proprietary algorithm then gives a percentage distribution of the anchor text in each category as well. As the system imports new backlinks, they automatically get added to the respective category without having to lift a finger. This automation keeps your percentages up to date and accurate.
Backlink Crawler And Validator
The software lets you import backlink data from multiple channels (more on this, in the “Integrations” section) to analyze your SEO metrics. After importing, the software crawls each link to see which ones are still active and are ‘dofollow’ as opposed to ‘nofollow.’ This action goes a long way in knowing which links are still contributing to your Google ranks. The crawler also periodically validates these links to make sure only the active ones count towards your SEO ranks. This validation gives a near-perfect picture of how a search engine like Google sees your website.
Backlink Index Checker
Google maintains an index of all links that it deems ‘valuable.’ An unindexed backlink will not affect your Google SEO scores, so there is no real reason for them to be there. Linkio finds out the Google index status of all your backlinks and ensures that there are no unindexed links. The links that are not present do not count towards your overall score, which is a clear indicator of how Google ranks your website/webpage.
Team Management Tools
Medium and large-sized companies often employ multiple people for their SEO needs. The software lets you add all your team members to the platform for no additional charges. They have room for an unlimited number of users to work together. As a result, if a team member wants to know what anchor text to choose next, they can do so straight from the software itself. Bid farewell to cluttered spreadsheets!
Automatic Backlink Importing
It is quite hard to create a holistic backlink profile without knowing the existing backlinks. It becomes nearly impossible to know what link to build next, without having a clue about the current status. To facilitate this, Linkio allows you to connect your Ahrefs account with the software to import all backlinks automatically. Now, if you do not have an Ahrefs account, you can always bulk import your backlinks to the platform. Finally, it churns through these links, monitors them, and makes sure it keeps your data fresh.
Check Popular Metrics Automatically
There are a few metrics that are essential to improving your SEO scores. Moz, one of the industry’s leading SEO toolsets, developed Domain Authority (DA) and Page Authority (PA) metrics. These numbers achieve a similar purpose to that of Google’s PageRank, back in the day. The native Moz integration lets you check your DA, PA, and Spam Score for each link. Furthermore, integrating with Ahrefs gives you access to Domain Rating (DR) and URL Rating (UR).
Monitor Link Changes
This feature works similarly to the backlink crawler and validator. It is imperative to have an idea about your active backlinks that are still dofollow. Besides, the software keeps track of whether or not these links are indexed in Google’s index. Moreover, the software crawls through the backlinks periodically to keep everything up to date. This level of automation helps to maintain your SEO scores accurately and report on the same.
View Aggregate Metrics
Undoubtedly, it is crucial to have a granular understanding of how your pages are performing. It helps tailor-make backlinking campaigns to improve their ranks further. However, it is equally important not to lose sight of the bigger picture at hand. How your website performs on a macro scale also matters to its overall SEO score. Linkio gives you aggregate metrics that help you gauge the overall trends of your pages. There are also some neat visualization features that show the variation in keyword rank and the total number of backlinks over time.
Email Reports Of Link Changes
While the software does its part to make sure your links are updated, you should also be able to track the changes over time. For this reason, the software emails you daily or weekly reports that show the changes in your backlinks. Now your database can be up to date while still tracking the progress.
Keyword Rank Tracker
Daily Ranking Updates
Today’s fast-paced world changes by the hour, and new pages and articles flood the internet at an unprecedented rate. Amidst this influx of information, it is essential to keep track of how your page compares with the rest. The software gives you day-to-day updates on how your SEO campaign is progressing. You can also see the weekly and monthly changes in each of your campaigns.
Track Results From Over 500 Search Engines
Search engines are the de-facto way of accessing information on the internet. More often than not, a page gets viewership through search queries initiated by users. This action is the primary reason behind bettering your SEO. For an accurate picture of how your website is doing on the internet, it is necessary to see what various search engines think about your domain and pages. Linkio consolidates the results into one tool and gives you insight into your competitors’ website ranks. This insight lets you remain atop your competitors, but more importantly, the search results.
Track Desktop And Mobile Results
Over the past decade, users have come to rely on mobile phones as their primary computing device. The behavior pattern of a person on the phone versus a person using a laptop does have some variation. As a result, it becomes vital to segment the two categories and analyze them individually. The software lets you do that by filtering based on the device used. You can also choose from over 170 countries to analyze user statistics.
Planning out your keywords is only half the tale. The other half comes in effectively using these keywords across your webpages. Interestingly, search engines also use local keyword volume to gain an insight into whether your website is relevant to the immediate audience around you. Knowing this, Linkio gives you local and global volume statistics for each keyword automatically.
To gain a thorough understanding of how your website ranks, it is essential to dive into the per-page data. Deeper the insight, the easier it becomes to find out what is going wrong and correct it. The software provides you with aggregate data of performance on a per-page level for maximum visibility. It also gives you an idea if your backlinking campaign is working its magic.
Visualize SEO Progress
It sends emails to track your SEO progress. This feature is similar to how the software sends a scheduled email for your backlinks. There is a handy feature to get a daily report email of the top 50 positive and negative keyword changes. This report helps you recalibrate your SEO campaign daily, thereby potentially increasing your overall rank.