RedTrack.io Marketing Tool Review

RedTrack.io Review
4.2
4.2 of 5 stars 1 review
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Pros

  • Competitively priced platform
  • Easy to set up and use
  • Robust campaign management features
  • Powerful tracking with numerous metrics
  • Real-time and customizable reporting
  • Time-saving automation features
  • A good number of integrations
  • Exemplary customer service

Cons

  • Limited Basic plan
  • Learning to work all the filters constitutes a moderate learning curve
  • Mobile app not as well developed as the desktop version

ABOUT

RedTrack.io is a cloud-based advertisement and campaign link tracking application. It gives businesses the tools needed to analyze and streamline their online lead generation activities. A motley crew of digital marketing experts and serial entrepreneurs from Lithuania, Vlad Zhovtenko, Stanislav Litvinau, and Dmitry Zotov, are the brains behind this software. Having been in the digital marketing space for many years and not satisfied with the tracking applications available, the trio decided to develop one of their own.

The enterprising bunch raised funding for and launched the product in early 2018. The company initially offered their product to users for free. During the early days, they concentrated on getting feedback from and providing prompt support to their customers. This strategy paid off as the platform has slowly but surely built a loyal fan base despite being a relative newcomer in the global ad and affiliate analytics market space. At present, the company has two head offices in Minsk and Vilnius, with a few remote locations.

Who Is RedTrack.io For?

With an attractive price point, the platform ingratiates itself to small and medium-sized businesses looking to advance their online platform with ad campaigns. Besides, the company also offers enterprise-level corporations the option of designing a custom plan that can accommodate their unique needs. Its extensive repertoire of features, ranging from multiple data parameters and real-time reporting to AI-enabled smart links and GEO balancing ensures that the tracking needs of most businesses are met. The scalability of its features also means that both novices and industry experts have something they can work with. As far as industries go, RedTrack.io is especially beneficial for marketing agencies, media buyers, and online advertisers.

PRICING

The tracking platform has four pricing plans. While there is no freemium plan, the company does provide users with a 14-day, credit-card-free trial to test out the software’s features before committing. All plans come with monthly and annual subscription options with subscribers of the latter getting a small discount. Helpfully, if you want an even more extended subscription, the company is flexible enough to offer those too. You can also downgrade your subscription from an annual to a monthly plan and vice versa at no additional cost.

Here is a comparative look at RedTrack’s 4 plans:

Plan

Basic

Pro

Business

Custom

Price

$49/Month Billed Monthly

Or

$41/Month Billed Annually

$99/Month Billed Monthly

Or

$83/Month Billed Annually

$399/Month Billed Monthly

Or

$333/Month Billed Annually

Custom Pricing

Clicks/Month

1 Million

3 Million

20 Million

500 Million

Data Retention

12 Months

12 Months

24 Months

24 Months

Custom Domains

3

Unlimited

Unlimited

Unlimited

Redirect-Free Tracking

Yes

Yes

Yes

Yes

Cookie-Free Tracking

Yes

Yes

Yes

Yes

Proxy Filters

Yes

Yes

Yes

Yes

Real-Time Reporting

Yes

Yes

Yes

Yes

Fraud Reporting

Yes

Yes

Yes

Yes

Management Panel For Publishers

Additional $150/Month

Free

Free

Impression Tracking

Yes

Yes

Yes

Upsell Tracking

Yes

Yes

Yes

Postbacks With Conditions

Yes

Yes

Yes

White Labelling

Yes

Yes

Yes

Alerts & Notifications

Yes

Yes

Yes

Cost Updates

Manual

Automatic

Automatic

Automatic

Automatic Optimization

Yes

Yes

Yes

Access Controls

Yes

Yes

Yes

Additional Users

Yes

Yes

FEATURES​

  1. Campaign Management
  2. Reporting
  3. Landing Page, Traffic Source, And Affiliate Network Management
  4. Automation
  5. Publisher Management Panel
  6. Dashboard

1. Campaign Management

Setting up a campaign on RedTrack.io is an easy task. All you need to do is add a traffic source, landing pages, and offers to get going. What’s nice is that you can create a new landing page or offer right from the campaign dashboard itself. The software’s campaign builder allows you to add multiple landing pages and offers to a single campaign. Importantly, while the software, by default, assigns the same importance or weight to all your offers (if you have more than one), you can tweak these settings. This way, you can configure the distribution of traffic to each offer according to your liking. For example, if you see that ‘Offer A’ is getting more traction from your customers, you can accord it more weight than your other offers. The software will then display ‘Offer A’ more prominently to visitors.

There are a ton of additional configurations you can define to finetune your campaign. These include conversion caps, proxy settings, cost models, and various other redirect filters. Once you have added the necessary details, the system automatically generates a tracking URL. You can then paste this onto your traffic source to start tracking your clicks and conversions. The good thing is that even if you mess up the campaign configuration settings so the software cannot process clicks, the platform has a backup plan for that. This backup plan comes in the form of the ‘Fallback URL’ feature, a second URL you can set up for the software to send your clicks to. No doubt, this is a feature that novices new to the world of campaign tracking will appreciate.

2. Reporting

The platform’s tracking and reporting capabilities are robust. It offers users over 30 different data points, ranging from unique clicks and impression tracking to conversions and ROI. These data points cover all the bases when it comes to getting a detailed picture of your campaigns. The software displays the data points in tabular form against each campaign. Notably, each campaign tracking report can be customized to your liking.

Accordingly, you can enable or disable data points to show only the ones relevant to your campaign. Besides, you can also reorder the data columns to change the view by dragging and dropping them to your preferred order. Importantly, RedTrack.io is a non-sampling tracking platform. This type of application analyzes the entire data set rather than just a subset of the data, ensuring that you get the whole picture with accurate reports.

Notable and recent feature addition is the software’s fraud reporting tool. This report gives users an overview of all the traffic they have bought. Pertinently, it shows what percentage of the traffic is genuine and which is fraudulent or bot traffic. The software uses abound 13 data metrics to determine if an ad click is authentic or not. What’s more, once you have identified the perpetrators behind these fraudulent clicks, you can use RedTrack’s ‘Bot Blacklist’ feature to block the offending IPs or Sub IDs. The feature, however, comes at an additional cost of $0.10/1000 clicks checked.

3. Landing Page, Traffic Source, And Affiliate Network Management

The platform allows you to add and monitor four types of landing pages: Landing, prelanding, listicle landing, and listicle prelanding pages. While the landing page constitutes the page before your offer, the listicle landing page contains links to multiple offers. Similarly, the listicle prelanding page houses links to several different landing pages. Helpfully, you can assign tags to each landing page, a boon for agencies handling multiple pages, and need a way to organize or identify them quickly. Importantly, the software’s security settings ensure .that your landing pages are protected against spy-bot visits.

For traffic source management, the software has a ton of prebuilt templates for common redirect platforms such as Google AdWords, TrafficForce, and MobFox, to name a few. These come with pre-filled information such as the S2S postback URL and click reference ID, which is an excellent time-saving feature. If you cannot find a template for the traffic source you use, the software, helpfully, allows you to configure a custom one. In a similar vein, RedTrack.io also has a ton of prebuilt templates for popular affiliate networks to add one with just a few clicks. Alternatively, you can create a custom link too.

4. Automation

RedTrack’s auto rules tool is another one of its recent feature rollouts. At present, it is available only for subscribers of the Pro and Business plans. It is a tool that allows you to automate several affiliate marketing tasks. The intelligent algorithms work as, and when you start a campaign keeping the KPIs, you have set as their benchmark. So, if the standards you have set for your campaigns are not met, the software automatically changes the settings according to your preferences.

Accordingly, you can pause or stop a campaign if its performance is not up to the mark or if fraudulent traffic rates are high. You can also configure the system to redistribute traffic to more popular offers or streams based on its performance. Besides, the software automatically optimizes your streams by deflecting visitors to ones with a higher conversion rate or EPC (earnings per click). Furthermore, it updates metrics such as campaign costs and ROI in real-time. Importantly, you will be notified if any changes to your campaign are made.

5. Publisher Management Panel

This feature is available to the Business and Custom Plan subscribers and as an add-on for Pro plan users. It is a feature set tailor-made for media buyers that work with other affiliates and publishers. Here, managers get a separate control dashboard from which they get access to and can monitor all their publisher’s campaigns. Besides, you get a separate app that can be white-labeled with your brand’s logo, colors, and URL. This feature works great for agencies looking to offer tracking as one of their services.

6. Dashboard

The system’s dashboard gives you a graphical overview of all your campaigns. You can switch between monthly, weekly, daily, and hourly views. Besides, you can also configure a custom view. Besides this, you also have four data boxes that display essential metrics, such as clicks and conversions. What’s nice is that you can completely customize these only to display the important parameters of your business.

INTEGRATIONS

RedTrack.io has a robust list of integrations that numbers over 60. As can be expected, most of these are with traffic sources and affiliate platforms. The platform also has open connections to several tracking optimizers and media partners. Most recently, in late 2019, the company announced the long-awaited and much-asked-for integration with Google Analytics. Besides these, RedTrack.io has an open API that developers can use to build other third-party connections.

Here is a list of RedTrack’s important integrations:

  • Google AdWords
  • Facebook
  • Bing
  • Exoclick
  • DigitalElement
  • FraudScore
  • LanderBolt
  • Leadbit
  • Adcombo
  • ClickDealer
  • AlfaLeads
  • CrakRevenue
  • MGID
  • Propeller Ads
  • ClickAdilla
  • Traffic Cardinal

More About RedTrack.io Marketing Tool

Set Up And Ease Of Use

Signing up for RedTrack.io is easy enough. Once you have verified your email, the first screen you are taken to is the software’s dashboard. A pop-up window opens with an overview video, links to supporting articles, and an invitation to schedule a free demo session with a specialist. Notably, the platform offers all its users free personal onboarding. This benefit is available even for those on a 14-day trial. Even without the onboarding help, the system has a hassle-free set-up. So much so that even users with only a base-level knowledge of affiliate marketing can accomplish it with relative ease. Helpfully, the first time you open each feature, a link to an article detailing how to set it up appears on the left-hand corner of the screen.

The software’s user interface sports a clean and polished look, which is soothing to the eye. A primary, horizontal menu runs across the top of the page. All the software’s main features, such as campaigns, offers, and traffic sources, can be found there. It also hosts the settings and help buttons. The features themselves are easy to set up and use thanks to the ready-made templates a lot of them have. Perhaps the only feature that requires more in-depth knowledge is the campaigns tool. However, this is due to the abundance of filters (close to 20) the platform provides and is something that can be mastered with experience. Helpfully, you can start and run a campaign without tweaking the filters too.

Device Compatibility

Desktop Browser App

Android App

iOS App

Windows Phone App

Apple Watch App

X

X

RedTrack’s mobile apps, while well designed and functional, do not offer users the same functionality as its desktop application does. It is designed so users can keep an eye on the health of their campaigns while on the go. So, you get the same dashboard that displays important campaign metrics like on the desktop app. Besides, you also get the software’s reporting feature in its entirety. However, you cannot do tasks such as starting a new campaign or adding a new traffic source, offer, or landing page with your mobile application. That said, it does what it is designed to do very well; to help you track clicks, conversion, and traffic no matter where you are.

Customer Service

Undoubtedly one of its most touted features, RedTrack’s customer service, is known for its attentiveness and quick turn-around times. The software has won several awards in this category. While subscribers of the basic plan get only email support, all other plans come with email, live chat support, and a personal account manager. Besides, you can reach out to the company’s reps on social media platforms such as Facebook and Twitter too. The reps have earned a reputation for being responsive and knowledgeable in their answers.

RedTrack.io also boasts of a robust knowledge base, complete with FAQs, feature walk-throughs, set-up guides, and product update overviews. Besides, there are plenty of blogs, articles, and videos not only on the platform’s features but also on affiliate marketing and campaign management itself. Furthermore, the company’s YouTube channel has a collection of over 50 videos that deal with everything from feature configurations to ones that address common questions.

Online Security

This tracking platform has all security features necessary to ensure data security and uninterrupted performance. These include:

  • Multi-factor authentication
  • Single Sign-On
  • HTTPS page security
  • Data encryption at rest and transit
  • Regular firewall updates
  • Security breach alerts
  • User access controls
  • GDPR compliance

PROS AND CONS

PROS

  • Competitively priced platform
  • Easy to set up and use
  • Robust campaign management features
  • Powerful tracking with numerous metrics
  • Real-time and customizable reporting
  • Time-saving automation features
  • A good number of integrations
  • Exemplary customer service

CONS

  • Limited Basic plan
  • Learning to work all the filters constitutes a moderate learning curve
  • Mobile app not as well developed as the desktop version

CONCLUSION

Despite having launched only two years ago, RedTrack.io is a well-rounded platform. This reputation is in no small measure due to the company’s approach to customer care. The platform is known for listening to and then implementing their customer’s suggestions. Another sign of that is the regularity with which the company releases new product updates. The result is an application that is as much easy to use as it is powerful. Its core tracking functionalities are robust, and the icing on the cake comes in the form of tools such as its fallback URL, bot blacklist, numerous filters, and API documentation.
Perhaps the only negative aspect is that the software’s Basic plan is somewhat limited in terms of custom domains and automation tools. Other than that, there is not much to fault with it. So, if you are looking for a reliable tracking solution, RedTrack.io should figure in your list. The good thing is that you can take advantage of the platform’s free trial to check out its compatibility with your business before taking a final call.

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