- Analytics
- Social Media Management
- Email Marketing
- Facebook Messenger Bot
- Project Management
- CRM And HR Features
- Accounting Features
- URL Shortener
1. Analytics
The software offers users a comprehensive domain, website, and social network analytics. The main analytics dashboard gives you an overview of all your registered sites, complete with essential data such as a 7-day comparison of website traffic. It even gives you a breakup of new and returning visitors for easy distinction. Aside from general information on your website, such as your IP, domain, and malware scan data, Zuitte also shows you how well you are doing ranking-wise on different search engines. These include Google, Bing, and Yahoo indexes.
Additionally, it analyzes your external and internal links as well as shows you your keyword density and position. Furthermore, the software also investigates your website to see if it is mobile-friendly or not. On the social media front, the app covers five platforms. These are Facebook, Pinterest, Reddit, Buffer, and Xing. Using the social network analysis tool, you can get a breakdown of the shares, comments, and reactions your content has received on these platforms. Notably, it does not analyze Twitter and Instagram reactions, which is a big miss, as both are vital social media cogs today.
2. Social Media Management
Zuitte’s social media manager helps you manage and grow your Facebook, Instagram, LinkedIn, and Twitter accounts. Importantly, the software allows you to monitor an unlimited number of accounts on all those platforms. You can use the app’s automation tools to schedule posts days, weeks, or even months in advance to ensure that you are putting out content regularly. The software allows you to add text, images, videos, and links to your post. Once you have designed and scheduled your content, the app automatically posts it on the set time and day.
Another time-saving tool is the software’s Caption feature, which allows you to prepare captions in advance to go along with your posts. Additionally, the app’s editor allows you to add or edit watermarks, so you can make them transparent or more visible as you wish. On the negative side, the reports section of the manager gives you a basic overview of the number of monthly posts you have put out and not much else.
3. Email Marketing
The software has several tools that make email marketing an easy task. For one, the marketing manager’s import function allows you to build your email and subscriber lists quickly. The software supports imports in CSV, text, and SQL formats. For another, you can sync email lists together, or split them up into smaller lists with the click of a few buttons. Other tools include an email blacklist and an email suppression list option that you can use to add email addresses you do not want to be incorporated in specific campaigns.
Building a campaign on Zuitte is similarly straightforward. The software gives you plenty of prompts to help you fill out the forms needed to build one. Conversely, the app only offers a few pre-designed email templates, none of which are very impressive. That said, Zuitte’s email builder is a competent one. It has a user-friendly interface that allows you to drag-and-drop content blocks into the template. Using it, you can add everything from boxed texts and images to dividers and social media buttons.
Another nice feature is that the software tests out your emails by assigning a spam score to it. You can send out around 4000 emails for free every month with your subscription. If you want to send out more, you can do so by purchasing additional email plans. For $25, you can send out 10,000 emails per month, and $50 will fetch you 20,000 emails per month.
4. Facebook Messenger Bot
With Zuitte’s Facebook messenger bot, you can engage visitors on your Facebook pages or groups with conversations using chatbots. Like other chatbots, you can configure this bot with auto-replies to keywords. Since Zuitte allows you to program replies to an unlimited number of keywords, the auto-reply process can be as simple or complex as you want. What’s more, you can even set message delays or show typing effects to give visitors the illusion that a real customer rep is behind the replies. Additionally, you can program the bot to add your visitor’s first or last name in conversations, which is an excellent way to personalize the interaction.
While the bot is primarily for Facebook, the software allows you to integrate and use it on multiple platforms. These include your websites, e-commerce stores, and third-party applications, along with email auto-response campaigns. Another nice feature here is that you can use it to send out mass promotional content to all your messenger list subscribers, which is a proven way to get higher engagement rates than Facebook posts and emails.
5. Project Management
Zuitte has competent project management tools. You can manage unlimited projects on it, complete with a client contract, description, start-and-end date, budget, and priority, along with pertinent notes and files. To save time, you can design project templates and save them for reuse later. Similarly, you can create tasks, add them to a project, assign them to team members, indicate priority, and even create dependencies to it.
The software’s task board and calendar features give you an overview of completed, ongoing, and upcoming tasks. Also, you can choose to give clients access to their projects so they can check on their progress. The feature’s message tool also allows clients to chat with project managers. Furthermore, Zuitte also has a time log feature. However, this only lets you manually record the total time taken to complete a project and not individual tasks. It will have been nice if the software enables you to record the time taken for each task and then automatically totaled that to give you a project time log.
6. CRM And HR Features
This all-in-one platform’s CRM tools include contact, inventory, and document management. The software’s contact manager stores all your contact information in one central repository for easy access. Helpfully, it saves the client and lead data separately for easy distinction. The software allows you to store a fair bit of information on your clients, including their contact data, social media profiles, and even GST number. When it comes to inventory, you can keep a basic list-type inventory of all your products and suppliers and not much else.
Thankfully, the software’s HR tools are much more robust. You can create a comprehensive employee list, complete with departments, designations, hourly rates, and user controls. Besides, the app has attendance and employee leave functionality too. Employees can manually clock in or out and apply for leave from within the software itself. Importantly, if you enable it, the software automatically conducts an IP address check when an employee clocks in, ensuring that they can’t do so without being physically present at their workstations. The app also has an internal ticketing system that employees can use to submit any questions or issues that need to be resolved. Furthermore, you can create a knowledge base of company best practices and guides for your employees to peruse through.
7. Accounting Features
Zuitte offers users basic accounting features. You can create and send quotes, estimates, invoices, and purchase orders to your clients or suppliers from within the app. While these do not have any customization options, creating them is a straightforward process. Additionally, you can convert an estimate into an invoice with just a few clicks. Once an invoice is generated, you can download it as a PDF document or copy the payment link to send to your clients. You can also add credit note addendums and send out payment reminders if a client has defaulted on his or her payment. Furthermore, the software has an expense tab where you can record all your project-related expenses. Employees can also submit expenses to be approved by their manager.
8. URL Shortener
The software’s URL shortener is a handy tool that you can use not only to edit but also to track your links. Once you have shared your shortened link, the software automatically tracks it to give you data such as the number of clicks and shares it received. Additionally, you can use this to create splash and overlay pages that display and advertise your products on other websites.
