What do you get when a word processor like MS Word marries a search engine like Google? You get Frase! Touted as a content writer’s best friend, Frase is an online AI-driven platform that can help scribes streamline and supplement their writing process. It acts as a content researcher, curator, and qualifier all rolled into one. What’s great is that the platform gives you a strong foundation to build an article on, even before you’ve started it. Besides, Frase also acts as a help desk, answering any questions your site’s visitors may have.
The platform was started by Tomas Ratia and Frankie Liuzzi in 2016. Ratia came to the US to do his undergrad studies in Business at Northeastern University. After an unenjoyable year working at Banco Santander, an international finances company, he went to Harvard to pursue a master’s degree. It was during this period that he became interested in coding. He also found himself fascinated by the research and publishing world. These newfound interests, combined with his entrepreneurial spirit, led him to start several online platforms. Among these were Gapelia, a publishing tool, Folio, a content management system for academics, and Dat Ventures, an accelerator program for international startups looking to thrive in the US.
Ratia’s startup ventures enjoyed varying degrees of success, some flourishing, and others not so much. Not content with his business forays, he founded Frase in 2016. He convinced his Northwestern University pal Liuzzi to join him as co-founder. Together, they raised around $1 million in funding from VCs and angel investors. Since then, the platform has grown steadily with clientele numbering in the thousands. Today, with a team of just 7, they run perhaps the most exciting tool for content creators out there.
How It Works And Who Can Use It
After Google changed our lives for good, SEO became the buzzword in marketing circles. While a multitude of tools came up to help optimize SEO strategies, not many paid attention to the foundation SEO is built on – content. Fortunately, the market is now churning up aids for the harried writer. Frase is part of this niche. Its key differentiator is the fact that it puts content at the heart of its offering. For Frase, SEO is a mere tool to create the content for which your customers are looking. For most other content marketing software, it is the other way around. Another salient factor is that cutting-edge AI powers all its features, making it a trusty and speedy platform.
The application is best suited for content writers, marketing agencies, link builders, web designers, SEO optimizers, web designers, and digital PR agencies. With its pricing range, the company endears itself to a broad assortment of business types, from solo entrepreneurs and freelancers to small and medium business owners. Its tiered structure ensures that businesses can stick with the platform as they grow to need more of its features.