The chances are that even if you are an absolute greenhorn in the marketing game, you have heard of HubSpot. So pervasive is the software’s clout and popularity. Founded and launched in 2005 by two MIT students, Brian Halligan and Dharmesh Shah, the company not only coined and popularized the term ‘inbound marketing’ but have since taken the marketing automation world by storm. Today they have more than 70,000 customers in over 120 countries worldwide.
HubSpot started as a marketing software. In 2014, the company added sales and service modules or ‘hubs’ to their repertoire, making it a complete customer relationship management tool. HubSpot’s USP lies in its robust free plans that are forever free and allows you to add a whopping 1,000,000 contacts and unlimited users. It also doesn’t hurt that the software has an extensive set of features.
Who is HubSpot For?
This all-in-one tool is a good fit for all kinds of companies, from micro-businesses to SMBs and enterprise-level corporations. Businesses with tight purse strings can take advantage of HubSpot’s freemium plan. It gives them access to all the software’s basic marketing, sales, and service features. Another tick in its favor here is that if you want more advanced features in one area, you need to purchase only the module your business requires. Feature-wise, the platform has plenty to offer, from basic marketing automation to the more advanced features that enterprise corporations look for, such as webhooks, revenue tracking, and adaptive testing.