Booker Appointment Software Review

Booker Review
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Pros

  • Offers features that eliminate the need for multiple platforms
  • Reliable booking and scheduling tools
  • Payment gateway partnerships
  • Powerful marketing tools at your disposal
  • Accelerate and Ultimate Plans let an unlimited number of employees use them

Cons

  • No free plan for customers
  • No free trial to test features
  • Paid plans are costlier than alternatives, especially for smaller organizations

ABOUT

Today, the wellness industry is booming. Thousands of startups compete with renowned enterprises for a larger slice of the pie. Booker is an all-in-one cloud-based booking solution for your spa or salon that seeks to propel your business to new heights. It lets you handle a variety of tasks without leaving the app, from bookings and payments to customer dealing and sales. In addition, a scheduling platform, social media promotional tools, and more await your command. Gain a competitive edge over your rivals and boost productivity and performance with this expansive set of tools.

In this article, I take a look at the features that Booker has to offer. Use this information to make a call on which plan best suits your firm.

Who Is Booker For?

Every salon runs a variety of tasks daily. Everyone must work in tandem like clockwork for the business to be successful, be it organizing bookings, advertising to potential customers, or handling payments and scheduling. A suite that does it all would greatly simplify things, help you devote more time and resources to the tasks at hand, and reduce the time you spend on managing things. Regardless of whether your organization is one that has just begun its journey or is one among the reputed businesses in the market, Booker can help boost your performance.

PRICING

Regardless of the size of your organization, Booker offers a variety of plans with different sets of features and tools. This flexibility makes it a compelling option for salons and spas planning to upscale their business. Unfortunately, there is no free plan or free trial on offer.

The Starter plan gets you the core features that make Booker a compelling management platform. At $129 a month, 15 employees can work with a suite that consists of an advanced scheduler, a client and staff manager, and more. Further, it can handle all the monetary dealings of your organization, from payment processing to inventory tracking. It can also produce powerful reports that help you decide how to grow your business.

The Accelerate plan is priced at $269 a month and offers more features. For instance, you can send an unlimited number of SMS notifications. There is no upper limit on the number of employees who can take advantage of Booker’s impressive features, which lets you scale your business at no additional cost. The email campaign builder helps you boost your sales by drawing customers back. A business intelligence dashboard also gives you a bird’s eye view of the happenings of your organization.

Finally, at $429 a month, the Ultimate plan gives you the very best of what Booker has to offer. In addition to the features offered by the Accelerate plan, you can automate your text and email campaigns. Further, you can obtain customer feedback and ratings, giving you a better idea of the improvements you need to make on the delivery of services. Personalized drip campaigns boost your brand’s reach as well.

The prices mentioned below are representative only of those offered in the U.S. for U.S. customers only. If your business lies outside the U.S., contact Booker for pricing details.

Plans Starter Accelerate Ultimate
Monthly Cost $129 $269 $429
Number Of Employees 15 Unlimited Unlimited
Number Of SMS Notifications And Reminders 3000 Unlimited Unlimited
Online Booking Yes Yes Yes
Advanced Scheduling Yes Yes Yes
Staff Management Yes Yes Yes
Payment Processing Yes Yes Yes
Business Intelligence Dashboard No Yes Yes
Email Campaign Builder No Yes Yes
Client Forms No Yes Yes
Automated Email And Text Campaigns No No Yes
Personalized Drip Campaigns No No Yes
Advanced Marketing Reports No No Yes

FEATURES​

  1. Marketing Suite
  2. Business Management
  3. Cloud-based Software
  4. Integrated Payments

1 – Marketing Suite

Growth is key to any business, and Booker’s Marketing Suite addresses this by helping you get more clients and retain them. You can boost your online presence on platforms like Yelp and Facebook, which will give you access to a wide range of customers; with greater visibility comes higher sales. In addition to social channels, online listings help you reach new customers. Further, Booker offers a slew of intelligent marketing techniques that automatically come into effect and enable targeted means of advertising to promote your business. This ensures that your appointment book is always full.

Take retention marketing to the next level with Booker’s powerful automation features. Smart contact lists update themselves based on your customers’ satisfaction, visit history, and other metrics that you deem essential. In effect, these lists help you pick the right clients to target marketing campaigns and deals. These campaigns are fully customizable, but you can let Booker take the reins if needed as well.

Organizing referral programs is a simple task, for Booker automates it for you. It tracks and promotes your program, rewarding those who bring more clients into the fold. The Business Intelligence Dashboard lets you visualize your decisions. In effect, it enables you to change tactics based on what works best and make the most of your marketing opportunities. Also, ratings and reviews let you determine what your organization is doing right, and what it can improve. Feedback is a powerful form of course correction that your firm can utilize to boost ratings and satisfaction.

2 – Business Management

Perhaps the most important facet of a firm is the act of keeping the business running. Booker’s Booking Suite does just that, and then some. You can book appointments from any place and at any time with Booker’s capable mobile applications. It handily organizes all your customers and employees in one place, letting you interact with them based on their needs and requirements.

In addition, it keeps track of your inventory and bookings, letting you keep tabs on the revenue-generating part of your business. Further, appointments and sales are monitored by Booker so that you can offer your clients customized and personalized experiences that will net you solid ratings and satisfaction. You can also gain valuable insights into your business with powerful reporting tools that generate reports in real-time. In effect, these can be used to spot opportunities and issues that can be dealt with swiftly.

Customer Relationship Management (CRM) is yet another important facet of doing business. You can track customers based on their visits, their expenditure, and can view total sales and craft marketing campaigns accordingly. In addition, you can glean insights from the data you receive using powerful reporting tools. You can also detect customer behaviors and trends to modify existing strategies and track their effectiveness. Further, the email builder lets you build top-notch professional emails in a matter of minutes.

3 – Cloud-based Software

The rich arsenal offered by Booker consists of numerous tools to make running your business a breeze. Online booking integrates with your website and lets you customize the experience to your heart’s content. Your customers can select a service, their preferred time, and a specific service provider, and Booker takes care of the rest. Facebook booking is also an option that you can offer your potential customers, and they can book appointments or buy gift certificates without leaving the Facebook app.

The powerful scheduler lets you view your appointments based on time or the employee devoted to the task at hand. You can also handle employees and their equipment from one place, ensuring the availability of resources. In addition, you can view available time slots and descriptions of the services you provide to prospective clients. Reminders and notifications, whether via email or SMS, help ensure that your clients make it to their appointments and keep them in the loop.

4 – Integrated Payments

An effortless checkout system ensures that your customers experience a smooth ride through your site. Booker’s Point of Sale software syncs with credit card processors to securely handle payments. In addition, you can accept a variety of payment options, from credit and debit cards to cash and loyalty points, capture data from every transaction, and utilize it in your reports to track the growth of your business.

You also can turn any phone or tablet into a payment terminal, which lets you authorize payments from anywhere and at any time. Booker enables you to accept signatures directly and send receipts instantly via email. Gift certificates can be fashioned for a variety of occasions, and custom branding will ensure that your firm’s offer stands out from the rest.

INTEGRATIONS

Considering that Booker offers an extensive list of features that encompass what numerous suites do, all at once, it is impressive that their integrated solutions are also on par with other software. Partnerships with noted payment processing gateways such as PayPal ensures that your payments are handled without having to leave the Booker interface.

Advertising your open appointments is a piece of cake with the help of the Booker Marketing Network. It lets you display your unfilled time slots across partner sites such as Yellow Pages, Yahoo, and Bing. Also, you can promote your service on social media with the help of partnerships with Twitter and Facebook, among other reputed networks.

Integrate with services from the following categories:

  • Payment Gateways
  • Marketing
  • Advertising
  • Social Media Marketing

 

More About Booker Appointment Software

More About Booker

Setup And Ease Of Use

Setting things up is a relatively straightforward and easy-to-understand process. After filling out the essentials for an account, you can opt for a plan based on the requirements of your organization. In addition, based on the metrics you deem important, you can modify elements in the dashboard that greet you as you start Booker. The mobile apps have also been designed with the very same philosophy to minimize the learning curve where you switch between the mobile app and the fully-featured desktop browser client.

The desktop browser application features a fully functional client ready to organize your workflow. But that doesn’t mean you are limited to the desk. Powerful mobile apps on Android and Apple smartphones let you get work done on the go as well, and the same user experience of the desktop browser app awaits you on your smartphones as well. Further, you can manage calendars, payments, and more on these apps.

Device Compatibility

Desktop Browser App

Android App

iOS App

Windows Phone App

Apple Watch App

X

X

The desktop browser application features a fully functional client ready to organize your workflow. But that doesn’t mean you are limited to the desk. Powerful mobile apps on Android and Apple smartphones let you get work done on the go as well, and the same user experience of the desktop browser app awaits you on your smartphones. Further, you can manage calendars, payments and more on these apps.

Customer Support

Booker offers its customers a top-notch customer support solution. A team of experts is always ready to assist you and you only have to send a mail or call them. In addition to these options, the site also offers you training videos and helpful articles that help you kickstart your Booker journey. Their neat categorization lets you quickly search the website for any issues you may face with the application. But if you are unable to find a solution to your questions, the Support team is always available to help you out.

PROS AND CONS

PROS

  • Offers features that eliminate the need for multiple platforms
  • Reliable booking and scheduling tools
  • Payment gateway partnerships
  • Powerful marketing tools at your disposal
  • Accelerate and Ultimate Plans let an unlimited number of employees use them

CONS

  • No free plan for customers
  • No free trial to test features
  • Paid plans are costlier than alternatives, especially for smaller organizations

CONCLUSION

Offering spas and salons a compelling suite packed with features, Booker is a booking platform that earns a solid recommendation with its flexibility and sheer quantity of essential tools. While there is no free trial or free plan to test the waters, the list of features is sure to satisfy even the most demanding of businesses. Further, the flexible pricing plans that charge you based on the number of employees are a godsend for large enterprises, helping to cut down costs and invest more in other essential facets of the business. Invest in a subscription today and boost your performance!

Check out our list of the best Appointment Scheduling Software companies

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