ActiveCampaign Review

Activecampaign Review
4.2
4.2 of 5 stars 1 review
  • Pricing
    (3.5)
  • Features
    (4.5)
  • Support
    (4.5)
User Rating 0 (0 reviews)

Pros

  • In-depth email automation
  • Share automation workflows easily
  • Scales along with your business
  • Solid customer support
  • Rich customization options

Cons

  • Steep learning curve
  • Workflow is complicated even for basic automation
  • The cheapest plan doesn’t let you remove branding elements

ABOUT

We live in an era where marketing counts as much as, if not more than the service itself. Today, marketing campaigns hold an indispensable place in the business arena. ActiveCampaign, despite being a relatively new entrant into the email marketing scene, has carved out a niche for itself. ActiveCampaign is a one-stop-shop for crafting your email campaigns; it offers a dizzying array of features that will satisfy both novices and business experts. Also, it stands toe-to-toe with some of the biggest names in the business of boosting business.

In this article, we break down this comprehensive set of tools one by one. With an informed opinion, decide whether this suite of tools is worth the investment.

Who Is ActiveCampaign For?

Be it a blog or an e-commerce site, any business that wishes to boost its traction can take advantage of the services on offer. With solutions tailored to bloggers, agencies, e-commerce, and marketing teams micromanage your workflow to step up your business. Furthermore, regardless of whether your organization is a fledgling startup or an established firm, lead generation is always of prime importance. Over 90,000 companies across the globe make use of ActiveCampaign’s powerful tools to gain an edge over their competitors.

PRICING

Users can choose from a variety of pricing options with feature sets that have been developed with flexibility in mind. The most affordable offering is the Lite plan that costs $9 a month if you pay yearly. This cost can go up to $229 a month for an Enterprise plan that gives you the very best of what ActiveCampaign has to offer. Since the fees are charged on a per-user basis, scale up your business whenever you require it.

PlansLitePlusProfessionalEnterprise
Yearly Price$9 per month$49 per month$129 per month$229 per month
Monthly Price$15$70$159$279
Max Users32550Unlimited
NewslettersYesYesYesYes
Email MarketingYesYesYesYes
Automations MapNoYesYesYes
Site MessagesNoNoYesYes
Predictive SendingNoNoYesYes
Drag And Drop Email DesignerYesYesYesYes
Inbox PreviewPaid5 free per month5 free per monthUnlimited
Customize Application URLNoNoNoYes
RebrandingNoYesYesYes
Customize Your Mail Server DomainNoNoNoYes
Live Chat And Email Based SupportYesYesYesYes
Dedicated Account RepNoNoNoYes

Pricing Tiers

The four plans on offer cater to businesses of all shapes and sizes. There’s no “one size fits all” approach shoehorned in; this flexibility lets you switch plans as and when you require. The Lite plan lets three members send an unlimited number of emails and newsletters. Besides, conduct an email campaign with subscription forms and automation features. The core tenets that make Activecampaign such a compelling suite are all here.

Step up to the Plus plan to spread your dominion with the help of SMS marketing, lead, and contact scoring. Furthermore, this lets 25 users work together as a team to mobilize an effective marketing campaign rapidly. Scaling up to the Professional plan nets you powerful machine learning algorithms that help in delivering content utilizing predictive content generation and sending. And with an in-depth consulting service ready to assist you at any point, give your business a shot in the arm. Fifty users can work together under the Professional plan.

If you’d like to take things up a notch, opt for the Enterprise plan. An unlimited number of teams across departments can work effectively with CRM(Customer Relationship Management) automation in place. Also, a dedicated account rep handles your queries, and you gain access to free design services offered by ActiveCampaign to give your branding a sizable visibility boost. Also, with custom domains and mail server domains, make your service stand out in a sea of similar offerings. Pick a plan based on the size of your corporation and the features that you wish to take advantage of. The 14-day free trial lets you experience the changes the suite has in store for your organization first-hand.

FEATURES​

  1. Email Marketing
  2. Marketing Automation
  3. Sales And CRM
  4. Messaging
  5. Machine Learning

1 – Email Marketing

Start an advertising campaign based on the services your organization provides. With the ability to send one-time emails across your contact list, broadcast your message to the right people. Besides, the suite’s powerful automation features let you send emails based on triggers. These triggers could range from site visits to purchases made on your site. The emails sent can be customized based on the scenario, leading to highly targeted emails working their magic on your clients. Furthermore, send welcome emails or deliver lead magnets automatically without the need for you to send emails one by one.

You can turn interested leads to clients with a carefully-designed email funnel, an automation system that will help you sell more and grow more. Make the most of the time-specific events such as festivals and holidays count by scheduling emails in bulk. A neat email designer that works based on simple drag-and-drop functionality lets you craft smart campaigns in a short period. Even beginners to the arena can benefit from the ease of use that ActiveCampaign offers.

2 – Marketing Automation

Spend less time working on repetitive tasks. Focus on what matters while automation takes care of the rest in the background; no intervention required. With extra hands on deck, do more, and propel your business forward. Setting up a welcome series of emails is a piece of cake with ActiveCampaign’s automation features. Use the information you obtain from other platforms with integrations with several reputed services to improve engagement. While automation may sound daunting to some, the intuitive automation builder makes creating workflows a straightforward process. Setting one up is as simple as creating a flowchart with a set of actions and triggers.

Segmentation lets you craft different strategies for different sets of people, improving the odds of generating leads, and getting clients. A big-picture view of all your automation enables you to tinker with each of them simultaneously. If you want to skip creating your workflow, use pre-built workflows made by other users to get off the ground quicker. Furthermore, training guides and videos let you get up to speed with ActiveCampaign’s features quickly.

3 – Sales And CRM

Use ActiveCampaign’s responsive, automated CRM to track leads and handle contacts effectively. Cut down on the tedious tasks by automating them, giving your team more time to focus on what matters. Also, send deals, update them, and develop leads automatically without the need for someone to deliberate over every detail. You don’t have to dig through a clutter of emails and business cards anymore. Automate the entire process and spend more time developing your business.

Ensure that all leads are followed with a view that shows all your leads at a glance. Besides, metrics such as lead scoring and win probability let you prioritize on the right leads to get results. Integrations with numerous services such as Gmail and Outlook ensure that your contacts come along for the ride. Finally, assign tasks manually or let automation do the heavy lifting for you.

4 – Messaging

Use several platforms to get to your customers. Enhance and generate leads by reaching out to your audience across multiple devices and services. Be it via SMS, Facebook ads, or site messages, ensure that your idea reaches the right people. Email campaigns are used by businesses of all sizes to turn leads into clients. Also, with intricately-crafted emails that convey your proposition, win customers over with effective marketing strategies. Reach customers even when they’re on the move with SMS and text marketing.

Besides, based on visits to your site and site engagement, use targeted ads to gain more customers. Site messages that are contextual in nature help secure more leads based on segmentation data. Furthermore, make your voice heard across platforms with ActiveCampaign’s incredible integrations.

5 – Machine Learning

Acquiring data is one thing. Using it to make decisions is another thing entirely. Machine learning does the number crunching for you so that you can make the right decisions that boost your business. Questions that pose issues for people are relatively simple for machines to answer. The probability that a lead becomes a customer is a metric that can be predicted with ease using machine learning algorithms.

While you can learn a great deal from several vital factors, machine learning lets you focus on the metrics that make an impact. Besides, these metrics will help you determine which customers are closer to becoming leads than others. Win more customers by targeting the right people. Predictive sending lets you send automated emails at the right time, based on user activity. With these tools, win the battle before it is fought.

INTEGRATIONS

ActiveCampaign offers a plethora of integrations across a range of third-party apps and services. Be it e-commerce or blogging, they’ve got you covered with robust collaboration with renowned platforms such as Shopify and WordPress. Typeform lets you create branded forms that allow you to establish a solid user base via email campaigns. In addition to ActiveCampaign’s CRM features, take advantage of other CRM suites such as Pipedrive. Lead generation is no longer a hassle, with features offered by LeadsTunnel and ClickFunnels. Furthermore, combine integrated elements to give your workflow a sizable increase in productivity.

Integrate with applications and services from these categories to grow your business:

  • Customer resource management
  • Contact management
  • Advertising
  • Lead generation
  • E-commerce
  • Content management system
  • Sales

More About ActiveCampaign

Setup And Ease Of Use

Setting things up is a simple process that doesn’t consume a lot of time. Get into the action right after signing up. A dashboard gives you a big-picture idea of your business, offering key stats and metrics based on which you can make decisions.

Furthermore, you can customize this board of information to your heart’s content, depending on the requirements of your organization. Also, the slick interface with a focus on speed and simplicity does wonders for productivity. In effect, even novices won’t grapple with the features on offer.

Device Compatibility

Desktop Browser App

Android App

iOS App

Windows Phone App

Apple Watch App

X

X

ActiveCampaign offers you an unrivaled amount of flexibility when it comes to using their features. Work on the go with the help of their Android and iOS applications. Changes made on one device sync seamlessly on all your other devices, making it a breeze to switch between your phone and your computer. With a uniform design philosophy followed throughout, the transition is simple.

Customer Support

One reason why this toolkit stands over its peers is its reliable customer support. Regardless of the plan you subscribe to, you can contact a team of dedicated members ready to solve your queries via email or chat. Pricier tiers gain access to one-on-one training from business professionals, phone support, and consultation services. If you opt for a Plus plan or higher, you gain access to an automation strategy consultation that takes care of a good deal of the heavy lifting. Also, enterprise users gain access to a dedicated account representative who helps you through the uncharted sea of email marketing. Besides, a customized marketing strategy that can be modified based on your demands is offered as well. Furthermore, personalized reputation monitoring ensures that the metrics you deem essential are tracked continuously.

PROS AND CONS

PROS

  • In-depth email automation
  • Share automation workflows easily
  • Scales along with your business
  • Solid customer support
  • Rich customization options

CONS

  • Steep learning curve
  • Workflow is complicated even for basic automation
  • The cheapest plan doesn’t let you remove branding elements

CONCLUSION

Powerful email automation, email campaigns that work, and leads that turn into customers. These are the features ActiveCampaign promises its clients, and it doesn’t fail to deliver. With a stunning set of tools that let you craft your very own marketing strategies, take your business to the next level. Additionally, the service grows as you grow, to accommodate your interests and your ever-increasing requirements. In conclusion, this is an essential suite of tools that can aid any organization regardless of size. Test the waters by signing up for a free 14-day trial today!

Check out our list of the best Email Marketing Software companies

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