- Email Marketing
- Marketing Automation
- Sales And CRM
- Messaging
- Machine Learning
1 – Email Marketing
Start an advertising campaign based on the services your organization provides. With the ability to send one-time emails across your contact list, broadcast your message to the right people. Besides, the suite’s powerful automation features let you send emails based on triggers. These triggers could range from site visits to purchases made on your site. The emails sent can be customized based on the scenario, leading to highly targeted emails working their magic on your clients. Furthermore, send welcome emails or deliver lead magnets automatically without the need for you to send emails one by one.
You can turn interested leads to clients with a carefully-designed email funnel, an automation system that will help you sell more and grow more. Make the most of the time-specific events such as festivals and holidays count by scheduling emails in bulk. A neat email designer that works based on simple drag-and-drop functionality lets you craft smart campaigns in a short period. Even beginners to the arena can benefit from the ease of use that ActiveCampaign offers.
2 – Marketing Automation
Spend less time working on repetitive tasks. Focus on what matters while automation takes care of the rest in the background; no intervention required. With extra hands on deck, do more, and propel your business forward. Setting up a welcome series of emails is a piece of cake with ActiveCampaign’s automation features. Use the information you obtain from other platforms with integrations with several reputed services to improve engagement. While automation may sound daunting to some, the intuitive automation builder makes creating workflows a straightforward process. Setting one up is as simple as creating a flowchart with a set of actions and triggers.
Segmentation lets you craft different strategies for different sets of people, improving the odds of generating leads, and getting clients. A big-picture view of all your automation enables you to tinker with each of them simultaneously. If you want to skip creating your workflow, use pre-built workflows made by other users to get off the ground quicker. Furthermore, training guides and videos let you get up to speed with ActiveCampaign’s features quickly.
3 – Sales And CRM
Use ActiveCampaign’s responsive, automated CRM to track leads and handle contacts effectively. Cut down on the tedious tasks by automating them, giving your team more time to focus on what matters. Also, send deals, update them, and develop leads automatically without the need for someone to deliberate over every detail. You don’t have to dig through a clutter of emails and business cards anymore. Automate the entire process and spend more time developing your business.
Ensure that all leads are followed with a view that shows all your leads at a glance. Besides, metrics such as lead scoring and win probability let you prioritize on the right leads to get results. Integrations with numerous services such as Gmail and Outlook ensure that your contacts come along for the ride. Finally, assign tasks manually or let automation do the heavy lifting for you.
4 – Messaging
Use several platforms to get to your customers. Enhance and generate leads by reaching out to your audience across multiple devices and services. Be it via SMS, Facebook ads, or site messages, ensure that your idea reaches the right people. Email campaigns are used by businesses of all sizes to turn leads into clients. Also, with intricately-crafted emails that convey your proposition, win customers over with effective marketing strategies. Reach customers even when they’re on the move with SMS and text marketing.
Besides, based on visits to your site and site engagement, use targeted ads to gain more customers. Site messages that are contextual in nature help secure more leads based on segmentation data. Furthermore, make your voice heard across platforms with ActiveCampaign’s incredible integrations.
5 – Machine Learning
Acquiring data is one thing. Using it to make decisions is another thing entirely. Machine learning does the number crunching for you so that you can make the right decisions that boost your business. Questions that pose issues for people are relatively simple for machines to answer. The probability that a lead becomes a customer is a metric that can be predicted with ease using machine learning algorithms.
While you can learn a great deal from several vital factors, machine learning lets you focus on the metrics that make an impact. Besides, these metrics will help you determine which customers are closer to becoming leads than others. Win more customers by targeting the right people. Predictive sending lets you send automated emails at the right time, based on user activity. With these tools, win the battle before it is fought.
