Provely is a widget-creating application that helps convert casual online visitors into paying customers. It works on the principle of social proofing, which is the psychological phenomenon where buyers copy the actions of others. Provely exploits this innate ‘follow the herd’ mentality and combines it with the moth effect theory (which postulates that we are drawn to flashing lights like a moth is to a flame) rather effectively.
The result is an eye-catching pop-up widget that shows a visitor the actions taken by other visitors on your website, such as signing up, opting in, or buying a product. The rationale is that these informational sales tidbits will coerce the new visitor into mimicking the actions of the others, thereby increasing the number of conversions. Simply put, it is FOMO (Fear of Missing Out) marketing on steroids!
The software is the brainchild of Mark Thompson, a digital marketing expert and serial software launcher who has several successful applications to his name. These include Pay Kickstart, Engage Rocket, LeadGrab, and PressPlay, to name a few. According to the company’s website, the application can help boost your website conversions by over 250%. The platform was launched in late 2017 and, to date, has been used by over 3700 websites.
Who Is Provely For?
This social-proofing application can be used by product or service-based marketing websites that want to boost their conversion rates. The software does not have a one-size-fits-all approach, which allows it to be used by all kinds of sites, from e-commerce websites to educational webinar providers or one-off event promoters. What’s more, it has a scalable pricing structure that ensures that small, medium, and large-sized business owners can incorporate it into their online marketing campaigns.