Provely Social Proof Software Review

Provely
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  • Features
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Pros

  • Affordable
  • Unlimited visitors
  • Limitless widgets
  • Plenty of widget customization options
  • Localization options aid in targeted marketing
  • Maintain and export your contact list
  • Mobile responsive
  • Easy to set up
  • User-friendly interface

Cons

  • No reporting module to make use of the collected data
  • Limited integrations
  • Cannot use it to display customer reviews
  • Mediocre customer support options

ABOUT

Provely is a widget-creating application that helps convert casual online visitors into paying customers. It works on the principle of social proofing, which is the psychological phenomenon where buyers copy the actions of others. Provely exploits this innate ‘follow the herd’ mentality and combines it with the moth effect theory (which postulates that we are drawn to flashing lights like a moth is to a flame) rather effectively.

The result is an eye-catching pop-up widget that shows a visitor the actions taken by other visitors on your website, such as signing up, opting in, or buying a product. The rationale is that these informational sales tidbits will coerce the new visitor into mimicking the actions of the others, thereby increasing the number of conversions. Simply put, it is FOMO (Fear of Missing Out) marketing on steroids!

The software is the brainchild of Mark Thompson, a digital marketing expert and serial software launcher who has several successful applications to his name. These include Pay Kickstart, Engage Rocket, LeadGrab, and PressPlay, to name a few. According to the company’s website, the application can help boost your website conversions by over 250%. The platform was launched in late 2017 and, to date, has been used by over 3700 websites.

Who Is Provely For?

This social-proofing application can be used by product or service-based marketing websites that want to boost their conversion rates. The software does not have a one-size-fits-all approach, which allows it to be used by all kinds of sites, from e-commerce websites to educational webinar providers or one-off event promoters. What’s more, it has a scalable pricing structure that ensures that small, medium, and large-sized business owners can incorporate it into their online marketing campaigns.

PRICING

Provely has three pricing plans, all of which come with monthly and annual subscription options. The company offers its users a huge incentive to make the annual commitment in the form of a 40% – 50% discount. Conversely, the software does not offer users a free plan or a free trial to test out its features. Perhaps, this is due to their affordable and less-than-market-average prices. In any case, the company does have a 30-day money-back guarantee, where if you cancel within the first 30 days of subscribing, you will get a prompt, full refund. You will, however, have to sign up and fork over your credit card details to avail of this offer.

Here is a comparative look at Provely’s pricing plans:

Plan

Basic

Pro

Ultimate

Price

$17/month or $97/year

$27/month or $147/year

$37/month or $197/year

Domains

1 Domain

5 Domains

Unlimited Domains

Live Visitor Count

Yes

Yes

Yes

Pop-Up Templates

Yes

Yes

Yes

Recent Activity Display

Yes

Yes

Yes

Mobile Responsive

Yes

Yes

Yes

Ecommerce Customizations

Yes

Yes

Yes

Lead Capturing

Yes

Yes

Yes

Widget Customizations

Yes

Yes

Yes

Localization Options

Yes

Yes

Yes

Widget Rules

Yes

Yes

Yes

How Provely Works

Since Provely displays real sales information, it needs a way first to collect this data. To do this, the software generates a data source code that users need to embed onto a webpage where customer data is being collected. This could be a landing page with a web form that collects opt-in information or a check-out page where buyers are required to provide their contact details. You can do this for one or multiple pages on your website.

In other words, you can paste the code in the body tag or footer of whichever page you want to track. Next, the software automatically captures data such as names and email addresses as and when your customers subscribe to your email list, sign up for a webinar, or buy a product through your website.

What happens if you have just launched a product or started an event and do not have any customer data or sales information to run your social proofing campaign? Provely has an option for that too. Just until you start making sales, you can show simulated purchases, opt-ins, or registrations using fake data. While the morality of this feature is up for debate, it is a useful one for less-popular products and can be used to get the ball rolling.

FEATURES​

  1. Campaign Types
  2. Customizations
  3. Data Collection

1. Campaign Types

The application has three distinct campaign types: Live, Rotate, and Simulated campaigns. With the Live Campaigns, as its name suggests, you can display real-time lead or sales notifications to your customers. This is particularly useful for large-scale websites that have a sizable volume of visitors and purchases happening regularly. It would be unwise to use this campaign for low-volume sites as the software will keep circulating the same few names, which renders the social proofing ineffective.

The rotate campaign allows you to create multiple widgets and then rotate them at fixed intervals. This campaign is suitable for mid-level websites as it lets you use different sets of data. For example, you can start with a widget that displays the people who have opted in for your weekly yoga class, followed by one that shows how many spots are left in the class, and end the cycle by exhibiting the people who have bought products from you. The good thing is that the software lets you create an unlimited number of widgets so that you can run this campaign with varying gimmicks and time intervals according to your liking.

As previously explained, the simulated campaigns allow you to display fake data. In addition, you can use this campaign to show historical data. So, if you have had offline or one-off sales in the past, you can make use of the information gathered during those transactions to start things off. The simulated campaign is ideal for startups and low-volume websites that do not get a sizable daily sales tally.

2. Customizations

Customization options are aplenty with Provely. For one, the software offers about seven different widget templates, which range from thought bubbles to shaded-in, plain, or opaque rectangular and ellipse-shaped ones. Further, you can tinker around with the color palettes and the font color so they match the rest of your website. However, there is not much you can do to change the font itself. Furthermore, you can also remove the Provely branding from your pop-ups. This, however, comes at an additional cost.

Importantly, you can customize the verbiage of the notification text to make it as short or long as you want. What’s more, the software has a repertoire of 13 display languages. Aside from English, these include Spanish, French, German, Russian, Japanese, Norwegian, and Italian. In addition, you can also choose to display your widget only to customers from a certain geographical location. These localization options are invaluable for businesses that have a worldwide clientele or are looking to do targeted marketing.

To draw more attention to the widget, you can also add animations such as a pulse or wobble effect, fade ins or outs, and flipping or rotating finishes. If that isn’t enough for you, you can also add a sound notification for every time the widget pops up, and the app has around eight sound options. Lastly, you can configure the display frequencies so that the pop-ups appear as frequently or infrequently as you like.

3. Data Collection

As explained earlier, the software works by first collecting and storing customer data. The software maintains a simple contact list of all your customers with their names, email addresses, the time they signed up, and their locations. Provely allows you to export this list so you can add it to an external autoresponder or email marketing list if you want. Each widget also gives you an overview of the number of total website visits, opt-ins, or purchases made according to its settings. These numbers can give you an insight into the state of your business and a glimpse into your customer’s psyche. However, since the app does not have a reporting feature per se, there’s not much more you can get out of this data.

INTEGRATIONS

At present, Provely has only 11 third-party integrations. As can be expected, the available connections are to e-commerce, website, and landing page builders. It also does not have an open API.

Here are Provely’s integrations:

  • WordPress
  • OptimizePress
  • Clickfunnels
  • Leadpages
  • Instapage
  • iGloo
  • ThriveThemes
  • Shopify
  • Magento
  • Paykickstart
  • Megaphone

More About Provely Social Proof Software

Set Up And Ease of Use

Except for verifying your email and providing some basic information, there are no other setup hoops you need to jump through to start using Provely. The software’s user interface is a simple and eye-pleasing one. The horizontal main menu only has two buttons, one that takes you to your widget dashboard and another that allows you to change your account settings, leading to an easy learning curve as well.

Configuring a widget is similarly easy. It is a straightforward 6-step process that shouldn’t flummox even tech newbies. The widget set up involves adding a name and domain, embedding the data source code onto your website, customizing your widget, and then tweaking its settings, before finally copying and pasting the code onto your site. Helpfully, as you design the widget, the app shows you a real-time preview of the changes you are making, so that there is no guesswork involved.

The main dashboard gives you an overview of all your widgets, complete with live tracking numbers and shortcuts that allow you to easily add, edit, or delete a campaign. Each widget also has a toggle button, which you can use to pause or restart a social-proofing campaign. Once you have set a campaign up, it will run on autopilot.

Device Compatibility

Desktop Browser App

Android App

iOS App

Windows Phone App

Apple Watch App

X

X

X

X

Provely does not have mobile apps. Given that it has a set-it-then-forget-it functionality, this is hardly a deal-breaker. One can’t imagine many scenarios where you would need to configure a campaign while on the go. More importantly, the software’s widgets are mobile responsive, so your social-proofing campaigns show up on customer’s mobile devices just as neatly and succinctly as they do on their desktops.

Customer Support

This is one department where the company could do with some improvements. The platform does not have a live chat or phone support options. The only way to reach the company’s reps is by emailing them or raising a ticket through their website. The knowledge base is similarly lackluster. Aside from a promotional and a demo video on the main website, there is nothing else. That said, the software’s user-friendliness and brevity of features probably ensure that there aren’t that many issues.

PROS AND CONS

PROS

  • Affordable
  • Unlimited visitors
  • Limitless widgets
  • Plenty of widget customization options
  • Localization options aid in targeted marketing
  • Maintain and export your contact list
  • Mobile responsive
  • Easy to set up
  • User-friendly interface

CONS

  • No reporting module to make use of the collected data
  • Limited integrations
  • Cannot use it to display customer reviews
  • Mediocre customer support options

CONCLUSION

While the jury is still out on the company’s claim of a 250% jump in website conversions, Provely delivers on its promises: attract your customer’s attention, leverage their psychological triggers, and showcase your services, products, and sales. That it allows you to do this with a minimum fuss and effort while still maintaining brand identity is the icing on the cake. The cherry on top is the platform’s price points, which are much lower than those of its competitors. And while there are a handful that are similarly priced, none offer the twin advantages of unlimited visitors and lower costs.

On the flip side, the software does not have a reporting tool to help make sense of all the data it collects. It would also have been nice if one could use the platform to display snippets of customer reviews.

These issues aside, there’s not much to complain about Provely. The lack of a free plan or trial does set it back. You can always fall back on the company’s 30-day, the money-back guarantee should you want to test it out before committing.

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