Turning over a constant profit from your subscriber list is no simple task, a fact widely acknowledged by internet marketers. It is even harder to do so using Facebook Ads. As a direct consequence, you will find marketers increasing their ad budget while receiving subpar results. This lowered yield leads to a vicious feedback loop of bombarding your subscriber lists with more untargeted emails. Here is where ConnectAudience steps in to make life a lot easier (and more profitable). Here are some of the features offered by this product:
- The software is user friendly
- It helps you increase ROI
- Seamless integration with your FB account and autoresponder
- Laser-sharp targeting
The Software Is User Friendly
Understandably, not everyone is a FB Ads expert or a marketing expert in general. The traditional methods of retargeting are complicated and present a barrier to these non-experts. Here is where this product helps you. You can bid farewell to your outsourced marketing or attending sessions by ‘marketing gurus.’ ConnectAudience fully coordinates between your FB ads manager and your subscriber list. It removes a lot of the steps in the process of retargeting and segmenting your audience. The result is an easy-to-use package that offers everything in just a few clicks.
It Helps You Increase ROI
Ultimately, the whole point of marketing is to drive sales. All the ad money you spend has to come around and be profitable. ConnectAudience lets you achieve that with minimal effort. The software functions as more than just a tracker pixel. This capability enables you to grow your revenue by about 156% by increasing the precision of retargeting. It also lets you create extremely profitable email marketing campaigns that directly appeal to proven buyers.
Seamless Integration With Your FB Account And Autoresponder
This tool helps you drastically improve your overall efficiency. It takes care of all the heavy lifting behind the scenes, without you having to involve in the process actively. You can skip the age-old method of downloading CSV files, filtering subscribers based on some criteria, building and rebuilding your audience manually, and then dumping it into your autoresponder. The software integrates seamlessly with your FB account and autoresponder, and from there on, everything goes ahead like clockwork. As a result, you have more time on your hands that you can put to more productive use.
The first mistake many marketers make is not retargeting effectively. Blindly bombarding your subscribers with emails is a sure-shot way to end up in their spam folders. Hence, you need to be smart when creating an email marketing strategy. ConnectAudience lets you tailor-make email marketing campaigns based on a variety of criteria. You can ultra-target specific audiences by filtering using intuitive and logic. For instance, you can filter out those people who opened your emails and also clicked on the link within the email. This filter lets you drill down on potential customers and increase your chances of making a sale. Lastly, you can make ‘lookalike’ audiences consisting of people on Facebook with similar interests and demographics as your subscriber list. This segmentation lets you tap into potential audiences that share similar interests.
Leads and lead generation are two concepts fundamental to marketing as a whole. If you are someone who dwells in the depths of FB Ads, lead generation through Facebook is quintessential for you. It is also imperative not to become overbearing on potential customers in the process. ConnectLeads is a bonafide way to escalate lead generation to new levels. The software acts as the perfect bridge between your FB account and your autoresponder. It offers the following features:
- The software is user friendly
- Exemplary automation features
- Ample customization options
- The software works within Facebook
The Software Is User Friendly
Connectio places a heavy focus on intuitiveness. Much like ConnectAudience, this software is also beginner-friendly. You do not need any advanced skills or dedicated training to get started with this tool. Multiple tools allow for easy segmentation of leads. Segmentation is a proven method to reach out more effectively and, in turn, increase ROI. Lastly, the software also provides you with real-time analytics and insights in an intuitive dashboard. These features go a long way in improving the overall user experience.
Exemplary Automation Features
The software’s main claim to fame is its automation capabilities. It leverages the seamless connection between FB and your autoresponder to update your subscriber list automatically. You can add subscribers to your mailing list directly from FB lead ads and also send them to your autoresponder. Here, you can instantly start funneling based on your requirements. The main advantage is the removal of redundant steps from your workflow. Your audience database updates automatically without the need for manually uploading CSV files, which saves significant time.
Ample Customization Options
Each organization has a different set of marketing needs. Customization of the software experience goes a long way in accommodating these needs effectively. With the help of a few lines of HTML code, you can get this to work on any platform. Furthermore, the software also gives you highly customizable field mapping capabilities. Lastly, you can add extra fields of questions directly to your lead ads. All data feeds directly to your list, making it perfect for segmenting.
The Software Works Within Facebook
Statistics show that FB users want to remain on the platform even when responding to ads. There is an adverse effect if your ads prompt them to leave the app. It dramatically reduces the conversion rate, which is undesirable. This software lets you collect all relevant information right from the app itself. Besides, if webinars are your product, prospects sign up directly from the FB app. This feature dramatically increases the success of your ad campaigns while keeping costs low.
Retargeting was something revolutionary, back in the day. It achieved unprecedented things. Retargeting, while effective, has lost the impact it once had. Joining the crowd is hurting your business. On the flip side, the famous Rule of 7 states that potential customers need to come across your ads at least seven times before they take action. Naturally, you’ll wonder how we can go about satisfying two diametric constraints. Enter ConnectRetarget, your ticket to greatly improving your retargeting ventures. The software comes with a host of features:
- The software caters to all skill levels
- The software offers multi-platform support
- Custom audience creation capabilities
- Give your ROI a significant boost. Increase ROI by leveraging behavior-based marketing strategies
The Software Caters To All Skill Levels
ConnectRetarget wants to make retargeting accessible to everyone. For veteran marketers, it acts as a boost, while introducing novices to the world of retargeting. It is super easy to set up a retargeting campaign if you are a first-time user. Additionally, if you are an experienced professional, you can increase your ROI almost instantly, using this tool. As per a case study on their website, they saw an immediate improvement of nearly 384% by just retargeting smartly. Having this kind of power in an easy-to-use package is pivotal in appealing to the newbies in the field.
The Software Offers Multi-Platform Support
At its heart, ConnectRetarget is meant for FB leads. However, you can also use this on many e-commerce websites and site builders. This feature makes the software a comprehensive platform for retargeting. Most importantly, it allows you to be there at the right place at the right time to turn your leads into customers. It works seamlessly with Shopify, WordPress, and other similar websites.
Custom Audience Creation Capabilities
This feature is the meat-and-potatoes of the tool. The primary purpose behind the creation of this software was to make retargeting more efficient. As a result, the software has many tools to filter specific audiences for retargeting purposes. You can use the activity of each user on your website as a filter criterion. This filter helps you find out who is genuinely interested and create a specific retargeting plan for them. It is a tried-and-tested method to improve your ROI significantly. Furthermore, you have a choice between using pre-made audience templates or creating a new one using and logic. This flexibility, too, helps you reduce your ad spend by focusing on only those who are interested.
Give Your ROI A Significant Boost
This feature ties in directly with the previous one. You can use behavioral marketing strategies to increase your ROI significantly. It is usually used in conjunction with the previous feature to create a rock-solid marketing strategy.
This software calls itself an ‘interest targeting tool’ for Facebook marketers. As the name suggests, it is used to target niche interest groups to market your product. However, the FB ad space has become very competitive. Besides, FB Ads show only about 20-30 interests per keyword, meaning that all your competitors are targeting the same audience. Essentially, more people are fighting for the same portion of a pie that isn’t getting any bigger. You need some way to stand out among the rest, and that is where ConnectExplore comes in.
- Discover untapped interests
- The software uses FB Ads API
- You can ‘layer’ interests for high-precision targeting
- The software greatly improves efficiency, adds interests directly to your ad manager in a single click
Discover Untapped Interests
At its base, ConnectExplore is an interest-gathering and analytics tool for FB Ads. It seeks to go beyond the 20-30 interests that FB provides and reach new audiences. It is unique in that you can get untapped interests that other tools simply cannot access. Ultimately, the tool breaks down the entire process into three easy steps: discover, filter, and target. It lets you do this effectively, and as a result, you can get increased profits.
The Software Uses FB Ads API
As I alluded to in the previous paragraph, this software uncovers hidden interests. Naturally, you might wonder how this is possible, and why is it still “hidden”? The reason is rather simple; ConnectExplore makes use of FB Ads API instead of the general API. This choice allows the software to get access to more insight than with the general API. Facebook is very picky in giving out their API. Connectio has cleared many tests and has obtained the approval for using their API. This API is essentially the key that unlocks a wide variety of interests with accuracy, unlike other tools that rely on guesswork.
You Can ‘Layer’ Interests For High-Precision Targeting
The layering of interests generally means drilling down into a particular interest. This narrowing down lets you appeal to the more specific audience in your niche. You get a higher click-through rate, as the people who see the ads are interested in them. It also helps you target your “hottest” market and show them tailored ads with a single click. A case study on their website advertises a whopping 214% ROI by merely using the layering feature. It can very well turn a losing campaign into a highly profitable one.
The Software Greatly Improves Efficiency
In the quest to maximize efficiency, spending time on redundant tasks is an absolute no-go. This software saves you from doing cut-and-paste work over and over. It automatically adds interests directly to your ad manager. You also do not need to do any kind of tedious research work before launching a campaign. The software takes care of it for you, making it a delightful experience.
This product addresses another key issue with Facebook’s ad structure. The platform wants to discourage blatant ads that do not add any value to the platform. What this means is that your ads need to generate conversation for it to do well in Facebook’s algorithm. Furthermore, the algorithm itself keeps getting tweaked, leaving you to play a game of catch-up. ConnectAutomate is a legal and ethical way to “hijack” FB’s impressive AI infrastructure. The idea is simple: take your best-performing page posts and turn them into ads. This action lets you dramatically increase your ROI for every $1 spent on ads. This higher ROI achieved with the help of the following features:
- You get an unparalleled level of automation features
- You can customize the experience to suit your taste
- You can set rules and watch the software take over
- You Are Not Limited By Options
You Get An Unparalleled Level Of Automation Features
It should come as no real surprise that the software offers unique automation features. The app monitors all your FB posts and uses the data from Facebook’s insights. It then couples it with Connectio’s proprietary algorithm to determine the posts with the highest potential. Auto-optimize, auto-log, and auto-boost are just a few of the many automation tools baked right into the product. Each of these features brings a whole new dimension to how you do FB marketing.
You Can Customize The Experience To Suit Your Taste
The software puts you in the driver’s seat of your campaigns. You can define automation rules the way you want to. Additionally, you can also set granular targeting rules and filter out the posts you want to. Simply put, there is little to abstraction within the software. Everything is neatly laid out and visible to the user. You dictate how each campaign has to run, and the software lets you do just that.
You Can Set Rules And Watch The Software Take Over
ConnectAutomate employs an elegant set-and-forget mechanism to set up rules. You can choose from an assortment of If/Then rules to decide which ads to promote. From there, ConnectAudience takes over and runs your marketing campaigns. The same applies to “Boost Post” rules as well. You can dictate which posts are boosted automatically using Facebook’s Boost Post feature.
You Are Not Limited By Options
The folks over at Connectio do want you to make any compromises. They are only concerned about giving you the best. Keeping in line with this, they let you connect as many Facebook Pages as you wish. Moreover, they also place no restrictions on the number of rules you can have to boost posts or run your automation. This level of flexibility goes a long way in helping you tailor-make your marketing campaigns.