Connectio Review

Connectio Review
4.2
4.2 of 5 stars 1 review
  • Pricing
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  • Features
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  • Support
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Pros

  • A brilliant way to extract more from your FB Ads
  • Excellent automation features
  • Superior suite for an overall boost to FB marketing
  • Results are backed with numerous case studies available on their website

Cons

  • A mobile app is lacking
  • Can be expensive for small companies

ABOUT

Social media has seen tremendous growth over the last 10 years. At its infancy, social media platforms like Facebook were nothing but avenues for people to connect. Over time, these platforms have grown in both user base and functionality. Today, social media platforms are marketing behemoths used by many companies. Facebook is one such platform that attracts a lot of ad revenue from businesses. They have a dedicated platform for companies to promote their posts and products. This feature has led to an exponential growth in the number of companies trying to find their target audience.

This competition has led to saturation of the space. Now, companies fight over the same sliver of the overall pie. When coupled with constant tweaks to Facebook’s algorithm, this has severely impacted the reach of many pages and companies. Here is where Connectio comes into play. Founded by Wilco de Kreij, a world-renowned internet marketer, his team has forged a set of tools to take your Facebook marketing to new levels. It gives you an edge over the competition and ensures a high ROI on your marketing campaigns.

In this article, I take a look at the entire roster of products that Connectio has to offer. Along with a deep-dive into its features, I take a look at their pricing models, integrations options, and a lot more. Connectio offers five products that deal with various facets of marketing:

  • ConnectAudience – A revolutionary autoresponder and FB retargeting system
  • ConnectLeads – An easy way to create and manage leads for your business
  • ConnectRetarget – A platform dedicated to retargeting and driving up your profits
  • ConnectExplore – A powerful tool to unearth new audiences and potential customers within your niche
  • ConnectAutomate – An intuitive and beginner-friendly way to automate your marketing campaigns

Read on to find out more.

PRICING

According to its website, Connectio is offering products at a reduced rate (at the time of writing this review). It is, as they’ve mentioned, an “introductory” offer. After this phase, the prices seem like they will trend upward for future customers.

ConnectAudience, ConnectLeads, ConnectRetarget, and ConnectSuite

ConnectAudience, ConnectLeads, and ConnectRetarget offer two billing cycles. There are no differences in terms of the features that you can access. With these products, the decision simply boils down to how deep your wallet is. As you will see, the annual packages offer more bang for your buck. These products also come with a bonus package that includes some of Connectio’s best strategies to improve your marketing success.

ConnectSuite is an all-access package that gives you each of the products mentioned above, along with ConnectExplore and ConnectAutomate. It is a complete deal that is bound to boost your Facebook marketing ventures.

Cost per month

Cost per year

ConnectAudience

$47

$297

ConnectLeads

$47

$197

ConnectRetarget

$47

$297

ConnectSuite

$97

$697

ConnectExplore

This software requires a one-time payment of $197. As an incentive, you also get a 30-day trial of ConnectSuite, Connectio’s roster of flagship marketing software. After these 30 days, ConnectSuite has its pricing options, as you will see towards the end of this section.

ConnectAutomate

This tool is the only one in the lineup with a tiered pricing scheme. As an incentive, Connectio throws in a couple of bonuses to their yearly customers.

Monthly

Yearly

Cost

$47/mo

$297/year

An unlimited number of Facebook pages

YES

YES

No limit on “Boost Post” rules

YES

YES

Unlimited Set & Forget Rules

YES

YES

No limit on dynamic ad sets names

YES

YES

Automatic Conversion-Optimization

YES

YES

Boost posts automatically

YES

YES

Auto-Targeting

YES

YES

Automatic updates

YES

YES

Automatic logging

YES

YES

Content Formula Bonus

NO

YES

Outsourcing Formula Bonus

NO

YES

FEATURES​

ConnectAudience

Turning over a constant profit from your subscriber list is no simple task, a fact widely acknowledged by internet marketers. It is even harder to do so using Facebook Ads. As a direct consequence, you will find marketers increasing their ad budget while receiving subpar results. This lowered yield leads to a vicious feedback loop of bombarding your subscriber lists with more untargeted emails. Here is where ConnectAudience steps in to make life a lot easier (and more profitable). Here are some of the features offered by this product:

  • The software is user friendly
  • It helps you increase ROI
  • Seamless integration with your FB account and autoresponder
  • Laser-sharp targeting

The Software Is User Friendly

Understandably, not everyone is a FB Ads expert or a marketing expert in general. The traditional methods of retargeting are complicated and present a barrier to these non-experts. Here is where this product helps you. You can bid farewell to your outsourced marketing or attending sessions by ‘marketing gurus.’ ConnectAudience fully coordinates between your FB ads manager and your subscriber list. It removes a lot of the steps in the process of retargeting and segmenting your audience. The result is an easy-to-use package that offers everything in just a few clicks.

It Helps You Increase ROI

Ultimately, the whole point of marketing is to drive sales. All the ad money you spend has to come around and be profitable. ConnectAudience lets you achieve that with minimal effort. The software functions as more than just a tracker pixel. This capability enables you to grow your revenue by about 156% by increasing the precision of retargeting. It also lets you create extremely profitable email marketing campaigns that directly appeal to proven buyers.

Seamless Integration With Your FB Account And Autoresponder

This tool helps you drastically improve your overall efficiency. It takes care of all the heavy lifting behind the scenes, without you having to involve in the process actively. You can skip the age-old method of downloading CSV files, filtering subscribers based on some criteria, building and rebuilding your audience manually, and then dumping it into your autoresponder. The software integrates seamlessly with your FB account and autoresponder, and from there on, everything goes ahead like clockwork. As a result, you have more time on your hands that you can put to more productive use.

Laser-Sharp Targeting

The first mistake many marketers make is not retargeting effectively. Blindly bombarding your subscribers with emails is a sure-shot way to end up in their spam folders. Hence, you need to be smart when creating an email marketing strategy. ConnectAudience lets you tailor-make email marketing campaigns based on a variety of criteria. You can ultra-target specific audiences by filtering using intuitive and logic. For instance, you can filter out those people who opened your emails and also clicked on the link within the email. This filter lets you drill down on potential customers and increase your chances of making a sale. Lastly, you can make ‘lookalike’ audiences consisting of people on Facebook with similar interests and demographics as your subscriber list. This segmentation lets you tap into potential audiences that share similar interests.

ConnectLeads

Leads and lead generation are two concepts fundamental to marketing as a whole. If you are someone who dwells in the depths of FB Ads, lead generation through Facebook is quintessential for you. It is also imperative not to become overbearing on potential customers in the process. ConnectLeads is a bonafide way to escalate lead generation to new levels. The software acts as the perfect bridge between your FB account and your autoresponder. It offers the following features:

  • The software is user friendly
  • Exemplary automation features
  • Ample customization options
  • The software works within Facebook

The Software Is User Friendly

Connectio places a heavy focus on intuitiveness. Much like ConnectAudience, this software is also beginner-friendly. You do not need any advanced skills or dedicated training to get started with this tool. Multiple tools allow for easy segmentation of leads. Segmentation is a proven method to reach out more effectively and, in turn, increase ROI. Lastly, the software also provides you with real-time analytics and insights in an intuitive dashboard. These features go a long way in improving the overall user experience.

Exemplary Automation Features

The software’s main claim to fame is its automation capabilities. It leverages the seamless connection between FB and your autoresponder to update your subscriber list automatically. You can add subscribers to your mailing list directly from FB lead ads and also send them to your autoresponder. Here, you can instantly start funneling based on your requirements. The main advantage is the removal of redundant steps from your workflow. Your audience database updates automatically without the need for manually uploading CSV files, which saves significant time.

Ample Customization Options

Each organization has a different set of marketing needs. Customization of the software experience goes a long way in accommodating these needs effectively. With the help of a few lines of HTML code, you can get this to work on any platform. Furthermore, the software also gives you highly customizable field mapping capabilities. Lastly, you can add extra fields of questions directly to your lead ads. All data feeds directly to your list, making it perfect for segmenting.

The Software Works Within Facebook

Statistics show that FB users want to remain on the platform even when responding to ads. There is an adverse effect if your ads prompt them to leave the app. It dramatically reduces the conversion rate, which is undesirable. This software lets you collect all relevant information right from the app itself. Besides, if webinars are your product, prospects sign up directly from the FB app. This feature dramatically increases the success of your ad campaigns while keeping costs low.

ConnectRetarget

Retargeting was something revolutionary, back in the day. It achieved unprecedented things. Retargeting, while effective, has lost the impact it once had. Joining the crowd is hurting your business. On the flip side, the famous Rule of 7 states that potential customers need to come across your ads at least seven times before they take action. Naturally, you’ll wonder how we can go about satisfying two diametric constraints. Enter ConnectRetarget, your ticket to greatly improving your retargeting ventures. The software comes with a host of features:

  • The software caters to all skill levels
  • The software offers multi-platform support
  • Custom audience creation capabilities
  • Give your ROI a significant boost. Increase ROI by leveraging behavior-based marketing strategies

The Software Caters To All Skill Levels

ConnectRetarget wants to make retargeting accessible to everyone. For veteran marketers, it acts as a boost, while introducing novices to the world of retargeting. It is super easy to set up a retargeting campaign if you are a first-time user. Additionally, if you are an experienced professional, you can increase your ROI almost instantly, using this tool. As per a case study on their website, they saw an immediate improvement of nearly 384% by just retargeting smartly. Having this kind of power in an easy-to-use package is pivotal in appealing to the newbies in the field.

The Software Offers Multi-Platform Support

At its heart, ConnectRetarget is meant for FB leads. However, you can also use this on many e-commerce websites and site builders. This feature makes the software a comprehensive platform for retargeting. Most importantly, it allows you to be there at the right place at the right time to turn your leads into customers. It works seamlessly with Shopify, WordPress, and other similar websites.

Custom Audience Creation Capabilities

This feature is the meat-and-potatoes of the tool. The primary purpose behind the creation of this software was to make retargeting more efficient. As a result, the software has many tools to filter specific audiences for retargeting purposes. You can use the activity of each user on your website as a filter criterion. This filter helps you find out who is genuinely interested and create a specific retargeting plan for them. It is a tried-and-tested method to improve your ROI significantly. Furthermore, you have a choice between using pre-made audience templates or creating a new one using and logic. This flexibility, too, helps you reduce your ad spend by focusing on only those who are interested.

Give Your ROI A Significant Boost

This feature ties in directly with the previous one. You can use behavioral marketing strategies to increase your ROI significantly. It is usually used in conjunction with the previous feature to create a rock-solid marketing strategy.

ConnectExplore

This software calls itself an ‘interest targeting tool’ for Facebook marketers. As the name suggests, it is used to target niche interest groups to market your product. However, the FB ad space has become very competitive. Besides, FB Ads show only about 20-30 interests per keyword, meaning that all your competitors are targeting the same audience. Essentially, more people are fighting for the same portion of a pie that isn’t getting any bigger. You need some way to stand out among the rest, and that is where ConnectExplore comes in.

  • Discover untapped interests
  • The software uses FB Ads API
  • You can ‘layer’ interests for high-precision targeting
  • The software greatly improves efficiency, adds interests directly to your ad manager in a single click

Discover Untapped Interests

At its base, ConnectExplore is an interest-gathering and analytics tool for FB Ads. It seeks to go beyond the 20-30 interests that FB provides and reach new audiences. It is unique in that you can get untapped interests that other tools simply cannot access. Ultimately, the tool breaks down the entire process into three easy steps: discover, filter, and target. It lets you do this effectively, and as a result, you can get increased profits.

The Software Uses FB Ads API

As I alluded to in the previous paragraph, this software uncovers hidden interests. Naturally, you might wonder how this is possible, and why is it still “hidden”? The reason is rather simple; ConnectExplore makes use of FB Ads API instead of the general API. This choice allows the software to get access to more insight than with the general API. Facebook is very picky in giving out their API. Connectio has cleared many tests and has obtained the approval for using their API. This API is essentially the key that unlocks a wide variety of interests with accuracy, unlike other tools that rely on guesswork.

You Can ‘Layer’ Interests For High-Precision Targeting

The layering of interests generally means drilling down into a particular interest. This narrowing down lets you appeal to the more specific audience in your niche. You get a higher click-through rate, as the people who see the ads are interested in them. It also helps you target your “hottest” market and show them tailored ads with a single click. A case study on their website advertises a whopping 214% ROI by merely using the layering feature. It can very well turn a losing campaign into a highly profitable one.

The Software Greatly Improves Efficiency

In the quest to maximize efficiency, spending time on redundant tasks is an absolute no-go. This software saves you from doing cut-and-paste work over and over. It automatically adds interests directly to your ad manager. You also do not need to do any kind of tedious research work before launching a campaign. The software takes care of it for you, making it a delightful experience.

ConnectAutomate

This product addresses another key issue with Facebook’s ad structure. The platform wants to discourage blatant ads that do not add any value to the platform. What this means is that your ads need to generate conversation for it to do well in Facebook’s algorithm. Furthermore, the algorithm itself keeps getting tweaked, leaving you to play a game of catch-up. ConnectAutomate is a legal and ethical way to “hijack” FB’s impressive AI infrastructure. The idea is simple: take your best-performing page posts and turn them into ads. This action lets you dramatically increase your ROI for every $1 spent on ads. This higher ROI achieved with the help of the following features:

  • You get an unparalleled level of automation features
  • You can customize the experience to suit your taste
  • You can set rules and watch the software take over
  • You Are Not Limited By Options

You Get An Unparalleled Level Of Automation Features

It should come as no real surprise that the software offers unique automation features. The app monitors all your FB posts and uses the data from Facebook’s insights. It then couples it with Connectio’s proprietary algorithm to determine the posts with the highest potential. Auto-optimize, auto-log, and auto-boost are just a few of the many automation tools baked right into the product. Each of these features brings a whole new dimension to how you do FB marketing.

You Can Customize The Experience To Suit Your Taste

The software puts you in the driver’s seat of your campaigns. You can define automation rules the way you want to. Additionally, you can also set granular targeting rules and filter out the posts you want to. Simply put, there is little to abstraction within the software. Everything is neatly laid out and visible to the user. You dictate how each campaign has to run, and the software lets you do just that.

You Can Set Rules And Watch The Software Take Over

ConnectAutomate employs an elegant set-and-forget mechanism to set up rules. You can choose from an assortment of If/Then rules to decide which ads to promote. From there, ConnectAudience takes over and runs your marketing campaigns. The same applies to “Boost Post” rules as well. You can dictate which posts are boosted automatically using Facebook’s Boost Post feature.

You Are Not Limited By Options

The folks over at Connectio do want you to make any compromises. They are only concerned about giving you the best. Keeping in line with this, they let you connect as many Facebook Pages as you wish. Moreover, they also place no restrictions on the number of rules you can have to boost posts or run your automation. This level of flexibility goes a long way in helping you tailor-make your marketing campaigns.

INTEGRATIONS

As is evident from the previous section, Connectio relies on seamless communication. To unlock its true potential, it needs to integrate with most autoresponders, CRMs, email services, etc. It supports most of the commonly used tools in these fields. Some examples are:

  • Agile CRM
  • ActiveCampaign
  • Hubspot
  • Elastic Email
  • Webhooks

Of course, there are over 50 solutions that Connectio integrates with, and more of them are added regularly. Find out if your software is supported on their website.

More About Connectio

Setup And Ease Of Use

The setup process varies for each product. Even then, the process itself is super intuitive and user-friendly. For example, ConnectAudience just requires you to sign in to your FB Ads account, create a PowerPixel, and embed it onto your website. From there, it is just a matter of knowing your way around each tool.

The products are straightforward to use. The menus are user-friendly, and the dashboards are intuitive. This ease of use helps even beginners to start leveraging the powers of this software without much difficulty. Overall, it is a very intuitive software and quite easy to use.

Device Compatibility

Desktop Browser App

Android App

iOS App

Windows Phone App

Apple Watch App

YES

NO

NO

NO

NO

The website makes no specific mention of a mobile app. Being a cloud-based solution, it is compatible with any device that has a browser. In that sense, you can leverage the power of Connectio’s tools from wherever you are. Personally, however, I would’ve liked to see a dedicated app for mobile platforms.

Customer Support

Connectio offers two different kinds of support, apart from an extensive knowledge base. You can get support via email or by posting a ticket on their website. From my experience, they reply pretty promptly to emails and are happy to answer any follow-up queries that you might have.

Besides, there is a comprehensive set of FAQs to help clear the most common roadblocks. You also have a rich roster of material in the knowledge base that can help you get up and running with relatively less effort.

On the whole, their help and support systems are impeccable. They are extremely diligent in the way they deal with your issues and clear them.

Online Security

Connectio is fully compliant with Facebook’s security standards. They take exceptional care while handling user and audience data. While they do rely on third-party software (most notably, Facebook) to improve your experience, they are committed to ensuring a secure experience for you. Rest assured, your data is under no threat when using their products.

PROS AND CONS

PROS

  • A brilliant way to extract more from your FB Ads
  • Excellent automation features
  • Superior suite for an overall boost to FB marketing
  • Results are backed with numerous case studies available on their website

CONS

  • A mobile app is lacking
  • Can be expensive for small companies

CONCLUSION

One thing that we can all agree upon is that social media marketing is not going away any time soon. The same can be said about email-based marketing as well. So, as a marketer, it is more important than ever to find new ways to generate leads and create sales. The prices for ads have also steadily increased over the year, and this further necessitates innovation of some sort.

Connectio and its roster of tools look to simplify Facebook marketing. The software seems to make effective marketing easy and accessible to novices too. As I have shown you in the previous sections, it comes with an impressive feature-set to achieve this. The many case studies on their website further substantiate their claim to fame. Undoubtedly, it is a very impressive tool for any marketer.

My main gripe is with their pricing. While one successful marketing campaign can potentially pay off the costs, the yearly cost might be steep for some. Of course, this is directly dependent on your business and your wallet. Also, the lack of a mobile app can be putting-off for some. In this day and age, you pretty much expect to have apps for any software.

That aside, Connectio and its product stack are nothing short of impressive. The seamless integration goes a long way in increasing your overall efficiency. The main sticking point is the ridiculous ROI that targeted advertising brings. If you are in the hunt for better marketing tools, look no further!

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